This program is designed for students eager to create new business or social enterprises in a fast-changing market. Participants will immerse themselves in the entire new venture creation process, supported by organized activities and collaborative peer interactions. Through engaging lectures and brief case studies highlighting successful startups and innovative business models, students will examine key components of venture planning in a flexible, modular format, focusing on their own chosen venture ideas while addressing various opportunities and challenges in the marketplace. 

1. Business Model Development: Learn to create and refine effective business models tailored to specific venture ideas.
2. Customer Discovery: Conduct research to identify and validate target customers and their needs.
3. Product-Market Validation: Test and confirm the viability of products or services in the market.
4. Industry and Market Analysis: Gain insights into market trends and competitive landscapes.
5. Innovation and Branding: Creativity in product development and the establishment of strong brand identities.
6. Go-to-Market Strategies: Develop actionable plans for launching ventures successfully.
7. Team Management: Build and lead effective teams, understanding group dynamics and collaboration.

This program empowers students to transform innovative ideas into actionable ventures, equipping them with the tools and knowledge needed for successful entrepreneurship.