| Program Code | PREU 2501 |
| Program Period | July 20 – 24, 2026 (5 days) |
| Level of Study | S4 - S5 / Year 11 - 12 / Grade 10 - 11 |
| Accommodation | Optional - Residential Package (Aged ≥16) |
| Application Fee | HKD 250 |
| Program Fee | HKD 8,000 |
| Application Open | December 1, 2025 |
Application Deadline:
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This program is designed for students eager to create new business or social enterprises in a fast-changing market. Participants will immerse themselves in the entire new venture creation process, supported by organized activities and collaborative peer interactions. Through engaging lectures and brief case studies highlighting successful startups and innovative business models, students will examine key components of venture planning in a flexible, modular format, focusing on their own chosen venture ideas while addressing various opportunities and challenges in the marketplace.
Focused Topic:
- What is Entrepreneurship? Innovation?
- Origins: The Silicon Valley Model
- Making a Business Case
- Research & Business Model Validation
- Go-To-Market Strategies
- Financial Modeling
- Stakeholder Analysis & Crafting a Pitch
- Student Team Pitches
- Business Model Development: Learn to create and refine effective business models tailored to specific venture ideas.
- Customer Discovery: Conduct research to identify and validate target customers and their needs.
- Product-Market Validation: Test and confirm the viability of products or services in the market.
- Industry and Market Analysis: Gain insights into market trends and competitive landscapes.
- Innovation and Branding: Creativity in product development and the establishment of strong brand identities.
- Go-to-Market Strategies: Develop actionable plans for launching ventures successfully.
- Team Management: Build and lead effective teams, understanding group dynamics and collaboration.
This program empowers students to transform innovative ideas into actionable ventures, equipping them with the tools and knowledge needed for successful entrepreneurship.
Joon Nak CHOI (JC) holds academic appointments as Advisor to the MSc in Business Analytics and Adjunct Assistant Professor at HKUST Business School, and as Faculty Associate at the Institute for Emerging Market Studies at HKUST; he has also held visiting professorships at Stanford University and NYU Shanghai. He has worked in the private sector as a management consultant and an entrepreneur, having founded data science startups Zectr and Learnovate in Hong Kong. His work has been cited in the MIT Technology Review, the South China Morning Post, Sina.com, and the United Nations; his editorials have been published in some of the most widely read newspapers in Asia, including the South China Morning Post and the Maeil Kyungjae Daily.
Before submitting your application, please read the HKUST Pre‑University Program Notes carefully for details on entry requirements, fees, residential package, visa, attendance and other program guidelines.
The content above is subject to change without notice. Students should regularly check the website and their email for any updates.