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The BBA in Marketing (MARK) program cultivates well-rounded marketing professionals who fully appreciate the synergy created by marketing and other business functions.
The curriculum content ranges from core marketing courses to advanced electives in various aspects of marketing, such as its international dimensions, strategy, and pricing. Central to the program are consumer behavior and marketing research.
Our course material is continuously updated and new courses introduced to prepare students for the job market. Marketing courses are conducted interactively, and students are usually exposed to a team environment. The program uses a diverse portfolio of pedagogical learning tools including interactive class discussion, case analysis, group projects, and business simulation games.
MARK students may apply for the extended major in Artificial Intelligence or Digital Media and Creative Arts at the end of the 3rd term of study, if they satisfy the extended major requirement. Students completing the extended major will graduate with a title bearing both the traditional major subject they selected and the extended major. For more details, refer to “Business with an Extended Major in AI / DMCA”.
#31 in Business and Management Studies (#1 in Greater China)
(QS World University Rankings by Subject 2023)
The strength of the MARK program is demonstrated by our graduates’ impressive employment. The employment rate of MARK graduates consistently exceeds 90% and the percentage of graduates with multiple job offers is always over 60%.
Employment offers come from more than 100 leading local and global corporations, such as American Express International Inc., Bank of America and BofA Securities (formerly Bank of America Merrill Lynch) (formerly Bank of America Merrill Lynch), EY, HKSAR Government, Hong Kong Disneyland, IHS Markit, KPMG, L’Oreal, LVMH, and PwC, The Hong Kong Jockey Club and The Hong Kong Trade Development Council.