School of Business and Management

BBA in Marketing

Award

BBA in Marketing

Duration

Jupas code (for HKDSE students)

JS5316

Application Choice(s)

(for international qualifications)

BBA in Marketing

Students who have developed clear interests in this program may apply and be admitted directly to this program.

Business and Management

Students who wish to spend more time exploring their interests may apply and be admitted to the School of Business and Management without a major. They will be able to apply to Marketing during the Major Selection Exercise at the end of the first two or three semesters.

Overview

The BBA in Marketing (MARK) program cultivates well-rounded marketing professionals who fully appreciate the synergy created by marketing and other business functions.

The curriculum content ranges from core marketing courses to advanced electives in various aspects of marketing, such as its international dimensions, strategy, and pricing. Central to the program are consumer behavior and marketing research.

Our course material is continuously updated and new courses introduced to prepare students for the job market. Marketing courses are conducted interactively, and students are usually exposed to a team environment. The program uses a diverse portfolio of pedagogical learning tools including interactive class discussion, case analysis, group projects, and business simulation games.

Extended Major
MARK students may apply for the extended major in Artificial Intelligence (AI) or Creative Arts and Digital Humanities (CADH) or Sustainability (SUST) at the end of the 3rd term of study, if they satisfy the extended major requirement. Students completing the extended major will graduate with a title bearing both the traditional major subject they selected and the extended major. For more details, refer to “Business with Extended Major in AI / CADH / SUST”.

Ranking
#36 in Marketing (No.3 in Hong Kong)
(QS World University Rankings by Subject 2026)

Career Prospects

The strength of the MARK program is demonstrated by our graduates’ impressive employment. The employment rate of MARK graduates consistently exceeds 80% and the percentage of graduates with multiple job offers is always over 55%.

Employment offers come from more than 100 leading local and global corporations, such as Bank of China (Hong Kong) Limited, Cathay Pacific Airways Limited, Citibank, Deloitte, Hong Kong Tourism Board, HKSAR Government, Hang Seng Bank, HSBC, IBM, The Hong Kong Trade Development Council, Mead Johnson Nutrition (HK) Limited, Swire Coca-Cola, The Estee Lauder Companies Inc., and Unilever.

Program Website

Brochure

JUPAS

International Qualifications

Other Qualifications