Extended Major in Artificial Intelligence（AI）
AI is widely used by modern businesses. Examples include Facebook’s personalized Instagram recommendations based on users’ browsing history, Burberry’s use of AI-powered image recognition to combat counterfeit goods, and BMW’s adoption of AI to help make company-wide decisions, from engineering to after-sale services.
Business graduates with cross-disciplinary knowledge and digital skills have an additional competitive edge in the job market. Students of the Extended Major in AI will also be equipped to process complex information and formulate solutions, a quality that is highly valued by employers.
Extended Major in Digital Media and Creative Arts（DMCA）
Art is everywhere in business, especially in professional business communication. For example, the shift in media usage to engage customers, build rapport with clients/consumers through an authentic community via user-generated content, make complex information understandable, and avoid lawsuits in the era of information explosion.
In addition to the outstanding written, verbal, non-verbal, and visual communication skills that are essential to success in any business sector, DMCA graduates will be well-trained to create ethically and legally sound content for different audiences. These skills are highly desirable, especially in today’s society, where citizens are highly sensitive to controversial issues. Being able to integrate multiple media and apply them in a business context also puts DMCA graduates in favorable positions, particularly in corporate communication, public relations, marketing, and advertising.