SCHOOL OF BUSINESS AND MANAGEMENT

Business with an Extended Major in Artificial Intelligence / Digital Media and Creative Arts

Overview

Talents with the ability to integrate knowledge from multiple disciplines, digital and transferable skills, and agility are in high demand in the technologically connected and driven business world.

In addition to the traditional double major and/or minor approach, the flexible credit-based curriculum at the School of Business and Management allows motivated students to take additional credit. This way, students can pursue an Extended Major in addition to their business studies and complete the entire program within the 4-year time frame.

Students are not required to decide whether they want to pursue an Extended Major at the time of admission. Instead, they have the autonomy to discover their academic interests and strengths at their own pace and to apply for an Extended Major at the end of the third semester （i.e., in the fall term of Year 2）.

Students from the selected business majors, regardless of their admission route （school-based or program-based）, are eligible for an Extended major if they meet the major requirements.

Please scroll down for the selected business majors list.

Career Prospects

Extended Major in Artificial Intelligence（AI）
AI is widely used by modern businesses. Examples include Facebook’s personalized Instagram recommendations based on users’ browsing history, Burberry’s use of AI-powered image recognition to combat counterfeit goods, and BMW’s adoption of AI to help make company-wide decisions, from engineering to after-sale services.

Business graduates with cross-disciplinary knowledge and digital skills have an additional competitive edge in the job market. Students of the Extended Major in AI will also be equipped to process complex information and formulate solutions, a quality that is highly valued by employers.

Extended Major in Digital Media and Creative Arts（DMCA）
Art is everywhere in business, especially in professional business communication. For example, the shift in media usage to engage customers, build rapport with clients/consumers through an authentic community via user-generated content, make complex information understandable, and avoid lawsuits in the era of information explosion.

In addition to the outstanding written, verbal, non-verbal, and visual communication skills that are essential to success in any business sector, DMCA graduates will be well-trained to create ethically and legally sound content for different audiences. These skills are highly desirable, especially in today’s society, where citizens are highly sensitive to controversial issues. Being able to integrate multiple media and apply them in a business context also puts DMCA graduates in favorable positions, particularly in corporate communication, public relations, marketing, and advertising.

Admissions and Programs

Two Extended Majors are offered to business students.

Extended Major in Artificial Intelligence（AI）
• Suitable for students with fundamental knowledge in calculus, statistics, and programming who wish to build solid knowledge in innovative AI applications during their business specialization
• Students do not need to apply for the Extended Major at the time of admission. Enrollment in the Extended Major in AI is open to students from the selected business majors in the section below, regardless of their admission route （program-based or school-based）, in the fall term of Year 2, when students confirm their first business major
• Intake quota is 30
• Students are required to take at least 22 credits, which include cross-disciplinary seminars, a design thinking course, and a capstone project, within the regular 4-year time frame
• Award with a title bearing both the traditional major subject and the Extended Major in AI

Extended Major in Digital Media and Creative Arts（DMCA）
• Suitable for students who wish to master how creativity creates value in business communication and maximizes the consumer experience and business model
• A perfect pathway for students who wish to pursue a sought-after business major and their passion for art simultaneously
• Students do not need to apply for the Extended Major at the time of admission. Enrollment in this Extended Major is open to students from the selected business majors in the section below, regardless of their admission route （program-based or school-based）, in the fall term of Year 2, when students confirm their first business major
• Intake quota is 15
• Students are required to take at least 21 credits, which include cross-disciplinary seminars, a design thinking course, and a capstone project, within the regular 4-year time frame
• The required courses equip students with fundamental knowledge in creative and digital media, and the elective courses, ranging from Game Programming to Enjoyment of Classical Music, give students great flexibility to pursue their interests. Students may also opt for electives that complement their business study: for instance, Information Systems and Business Protections for Innovations, or Marketing and Visual Communication
• Award with a title bearing both the traditional major subject and the Extended Major in DMCA

Selected Business Majors for an Extended Major in AI / DMCA