SCHOOL OF BUSINESS AND MANAGEMENT

Business with Extended Major in Artificial Intelligence (AI), Creative Arts and Digital Humanities (CADH) or Sustainability (SUST)

Overview

Talents with the ability to integrate knowledge from multiple disciplines, digital and transferable skills, and agility are in high demand in the technologically connected and driven business world.

In addition to the traditional double major and/or minor approach, the flexible credit-based curriculum at the School of Business and Management allows motivated students to take additional credit. This way, students can pursue an Extended Major in addition to their business studies and complete the entire program within the 4-year time frame.

Students are not required to decide whether they want to pursue an Extended Major at the time of admission. Instead, they have the autonomy to discover their academic interests and strengths at their own pace and to apply for an Extended Major at the end of the third semester (i.e., in the fall term of Year 2).

Students from the selected business majors, regardless of their admission route (school-based or program-based), are eligible for an Extended major if they meet the major requirements. Graduates will be awarded with a title bearing both the traditional major subject and the Extended Major.

Please scroll down for the selected business majors list.

Career Prospects

Extended Major in Artificial Intelligence (AI)

AI is widely used by modern businesses. Examples include Facebook’s personalized Instagram recommendations based on users’ browsing history, Burberry’s use of AI-powered image recognition to combat counterfeit goods, and BMW’s adoption of AI to help make company-wide decisions, from engineering to after-sale services. Business graduates with cross-disciplinary knowledge and digital skills have an additional competitive edge in the job market. Students of the Extended Major in AI will also be equipped to process complex information and formulate solutions, a quality that is highly valued by employers.

Extended Major in Creative Arts and Digital Humanities (CADH)

Art is everywhere in business, especially in professional business communication. For example, the shift in media usage to engage customers, build rapport with clients/consumers through an authentic community via user-generated content, make complex information understandable, and avoid lawsuits in the era of information explosion.In addition to the outstanding written, verbal, non-verbal, and visual communication skills that are essential to success in any business sector, CADH graduates will be well-trained to create ethically and legally sound content for different audiences. These skills are highly desirable, especially in today’s society, where citizens are highly sensitive to controversial issues. Being able to integrate multiple media and apply them in a business context also puts CADH graduates in favorable positions, particularly in corporate communication, public relations, marketing, and advertising.

Extended Major in Sustainability (SUST)

Sustainability is increasingly shaping how businesses operate and create value. From ESG reporting and responsible investment to sustainable supply chains and corporate strategy, organizations are seeking professionals who can balance business performance with social and environmental impact. Business graduates with sustainability knowledge and interdisciplinary skills have an additional competitive edge in the job market. Students of the Extended Major in Sustainability will be equipped to develop responsible business solutions and contribute to sustainable growth in a rapidly evolving global economy.

Admissions and Programs

Three Extended Majors are offered to business students.

Extended Major in Artificial Intelligence (AI)

• The program is designed for business students with fundamental knowledge in calculus, statistics and programming who want to learn solid knowledge in business disciplines as well as innovative applications of AI in their major areas.

• Students in the extended major program are required to complete 22+ credits. The curriculum includes cross-disciplinary seminars, a capstone design course, and AI-rich industry-sponsored capstone project, etc.

• Except BSc BIBU, BSc MAEC, BSc RMBI and GBM students

Extended Major in Creative Arts and Digital Humanities (CADH)

• The program is designed for business students who wish to master how creativity creates value in business communication that maximizes the consumer experience and business model.

• Students in the extended major program are required to complete 21+ credits. The curriculum includes cross-disciplinary seminars, design thinking course(s), a capstone project, etc.

• Except BSc BIBU, BSc MAEC and GBM students

Extended Major in Sustainability (SUST)

• The program is designed for business students aiming to integrate sustainability principles into their major, addressing global environmental and societal challenges.

• Students in the extended major program are required to complete 24+ credits. The curriculum includes core courses, and sustainability-focused electives offered by various departments.

• Except BSc SGFN, BSc BIBU, BSc MAEC, BBA FINA and GBM students

Selected Business Majors for Extended Major in AI / CADH / SUST