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Title
Overview
Description

Talents with the ability to integrate knowledge from multiple disciplines, digital and transferable skills, and agility are in high demand in the technologically connected and driven business world.

In addition to the traditional double major and/or minor approach, the flexible credit-based curriculum at the School of Business and Management allows motivated students to take additional credit. This way, students can pursue an Extended Major in addition to their business studies and complete the entire program within the 4-year time frame.

Students are not required to decide whether they want to pursue an Extended Major at the time of admission. Instead, they have the autonomy to discover their academic interests and strengths at their own pace and to apply for an Extended Major at the end of the third semester (i.e., in the fall term of Year 2).

Students from the selected business majors, regardless of their admission route (school-based or program-based), are eligible for an Extended major if they meet the major requirements.

Please scroll down for the selected business majors list.

Image
,
Title
Career Prospects
Description

Extended Major in Artificial Intelligence(AI) 
AI is widely used by modern businesses. Examples include Facebook’s personalized Instagram recommendations based on users’ browsing history, Burberry’s use of AI-powered image recognition to combat counterfeit goods, and BMW’s adoption of AI to help make company-wide decisions, from engineering to after-sale services.

Business graduates with cross-disciplinary knowledge and digital skills have an additional competitive edge in the job market. Students of the Extended Major in AI will also be equipped to process complex information and formulate solutions, a quality that is highly valued by employers.

 

Extended Major in Digital Media and Creative Arts(DMCA)
Art is everywhere in business, especially in professional business communication. For example, the shift in media usage to engage customers, build rapport with clients/consumers through an authentic community via user-generated content, make complex information understandable, and avoid lawsuits in the era of information explosion.

In addition to the outstanding written, verbal, non-verbal, and visual communication skills that are essential to success in any business sector, DMCA graduates will be well-trained to create ethically and legally sound content for different audiences. These skills are highly desirable, especially in today’s society, where citizens are highly sensitive to controversial issues. Being able to integrate multiple media and apply them in a business context also puts DMCA graduates in favorable positions, particularly in corporate communication, public relations, marketing, and advertising.

Image
,
Title
Admissions and Programs
Description

Two Extended Majors are offered to business students.

Extended Major in Artificial Intelligence(AI) 
• Suitable for students with fundamental knowledge in calculus, statistics, and programming who wish to build solid knowledge in innovative AI applications during their business specialization
• Students do not need to apply for the Extended Major at the time of admission. Enrollment in the Extended Major in AI is open to students from the selected business majors in the section below, regardless of their admission route (program-based or school-based), in the fall term of Year 2, when students confirm their first business major
• Intake quota is 30
• Students are required to take at least 22 credits, which include cross-disciplinary seminars, a design thinking course, and a capstone project, within the regular 4-year time frame
• Award with a title bearing both the traditional major subject and the Extended Major in AI

Extended Major in Digital Media and Creative Arts(DMCA)
• Suitable for students who wish to master how creativity creates value in business communication and maximizes the consumer experience and business model
• A perfect pathway for students who wish to pursue a sought-after business major and their passion for art simultaneously
• Students do not need to apply for the Extended Major at the time of admission. Enrollment in this Extended Major is open to students from the selected business majors in the section below, regardless of their admission route (program-based or school-based), in the fall term of Year 2, when students confirm their first business major
• Intake quota is 15
• Students are required to take at least 21 credits, which include cross-disciplinary seminars, a design thinking course, and a capstone project, within the regular 4-year time frame
• The required courses equip students with fundamental knowledge in creative and digital media, and the elective courses, ranging from Game Programming to Enjoyment of Classical Music, give students great flexibility to pursue their interests. Students may also opt for electives that complement their business study: for instance, Information Systems and Business Protections for Innovations, or Marketing and Visual Communication
• Award with a title bearing both the traditional major subject and the Extended Major in DMCA

Selected Business Majors for Extended Major in AI / DMCA
,
Module Reference
,
Module Reference
,
Module Reference
[term:field_programs_modules:0]
Title
Overview
Description

Talents with the ability to integrate knowledge from multiple disciplines, digital and transferable skills, and agility are in high demand in the technologically connected and driven business world.

In addition to the traditional double major and/or minor approach, the flexible credit-based curriculum at the School of Business and Management allows motivated students to take additional credit. This way, students can pursue an Extended Major in addition to their business studies and complete the entire program within the 4-year time frame.

Students are not required to decide whether they want to pursue an Extended Major at the time of admission. Instead, they have the autonomy to discover their academic interests and strengths at their own pace and to apply for an Extended Major at the end of the third semester (i.e., in the fall term of Year 2).

Students from the selected business majors, regardless of their admission route (school-based or program-based), are eligible for an Extended major if they meet the major requirements.

Please scroll down for the selected business majors list.

Image
[term:field_programs_modules:0:entity] Business with Extended Major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability > Modules
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Talents with the ability to integrate knowledge from multiple disciplines, digital and transferable skills, and agility are in high demand in the technologically connected and driven business world.

In addition to the traditional double major and/or minor approach, the flexible credit-based curriculum at the School of Business and Management allows motivated students to take additional credit. This way, students can pursue an Extended Major in addition to their business studies and complete the entire program within the 4-year time frame.

Students are not required to decide whether they want to pursue an Extended Major at the time of admission. Instead, they have the autonomy to discover their academic interests and strengths at their own pace and to apply for an Extended Major at the end of the third semester (i.e., in the fall term of Year 2).

Students from the selected business majors, regardless of their admission route (school-based or program-based), are eligible for an Extended major if they meet the major requirements.

Please scroll down for the selected business majors list.

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Title
Career Prospects
Description

Extended Major in Artificial Intelligence(AI) 
AI is widely used by modern businesses. Examples include Facebook’s personalized Instagram recommendations based on users’ browsing history, Burberry’s use of AI-powered image recognition to combat counterfeit goods, and BMW’s adoption of AI to help make company-wide decisions, from engineering to after-sale services.

Business graduates with cross-disciplinary knowledge and digital skills have an additional competitive edge in the job market. Students of the Extended Major in AI will also be equipped to process complex information and formulate solutions, a quality that is highly valued by employers.

 

Extended Major in Digital Media and Creative Arts(DMCA)
Art is everywhere in business, especially in professional business communication. For example, the shift in media usage to engage customers, build rapport with clients/consumers through an authentic community via user-generated content, make complex information understandable, and avoid lawsuits in the era of information explosion.

In addition to the outstanding written, verbal, non-verbal, and visual communication skills that are essential to success in any business sector, DMCA graduates will be well-trained to create ethically and legally sound content for different audiences. These skills are highly desirable, especially in today’s society, where citizens are highly sensitive to controversial issues. Being able to integrate multiple media and apply them in a business context also puts DMCA graduates in favorable positions, particularly in corporate communication, public relations, marketing, and advertising.

Image
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Extended Major in Artificial Intelligence(AI) 
AI is widely used by modern businesses. Examples include Facebook’s personalized Instagram recommendations based on users’ browsing history, Burberry’s use of AI-powered image recognition to combat counterfeit goods, and BMW’s adoption of AI to help make company-wide decisions, from engineering to after-sale services.

Business graduates with cross-disciplinary knowledge and digital skills have an additional competitive edge in the job market. Students of the Extended Major in AI will also be equipped to process complex information and formulate solutions, a quality that is highly valued by employers.

 

Extended Major in Digital Media and Creative Arts(DMCA)
Art is everywhere in business, especially in professional business communication. For example, the shift in media usage to engage customers, build rapport with clients/consumers through an authentic community via user-generated content, make complex information understandable, and avoid lawsuits in the era of information explosion.

In addition to the outstanding written, verbal, non-verbal, and visual communication skills that are essential to success in any business sector, DMCA graduates will be well-trained to create ethically and legally sound content for different audiences. These skills are highly desirable, especially in today’s society, where citizens are highly sensitive to controversial issues. Being able to integrate multiple media and apply them in a business context also puts DMCA graduates in favorable positions, particularly in corporate communication, public relations, marketing, and advertising.

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Title
Admissions and Programs
Description

Two Extended Majors are offered to business students.

Extended Major in Artificial Intelligence(AI) 
• Suitable for students with fundamental knowledge in calculus, statistics, and programming who wish to build solid knowledge in innovative AI applications during their business specialization
• Students do not need to apply for the Extended Major at the time of admission. Enrollment in the Extended Major in AI is open to students from the selected business majors in the section below, regardless of their admission route (program-based or school-based), in the fall term of Year 2, when students confirm their first business major
• Intake quota is 30
• Students are required to take at least 22 credits, which include cross-disciplinary seminars, a design thinking course, and a capstone project, within the regular 4-year time frame
• Award with a title bearing both the traditional major subject and the Extended Major in AI

Extended Major in Digital Media and Creative Arts(DMCA)
• Suitable for students who wish to master how creativity creates value in business communication and maximizes the consumer experience and business model
• A perfect pathway for students who wish to pursue a sought-after business major and their passion for art simultaneously
• Students do not need to apply for the Extended Major at the time of admission. Enrollment in this Extended Major is open to students from the selected business majors in the section below, regardless of their admission route (program-based or school-based), in the fall term of Year 2, when students confirm their first business major
• Intake quota is 15
• Students are required to take at least 21 credits, which include cross-disciplinary seminars, a design thinking course, and a capstone project, within the regular 4-year time frame
• The required courses equip students with fundamental knowledge in creative and digital media, and the elective courses, ranging from Game Programming to Enjoyment of Classical Music, give students great flexibility to pursue their interests. Students may also opt for electives that complement their business study: for instance, Information Systems and Business Protections for Innovations, or Marketing and Visual Communication
• Award with a title bearing both the traditional major subject and the Extended Major in DMCA

Selected Business Majors for Extended Major in AI / DMCA
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Two Extended Majors are offered to business students.

Extended Major in Artificial Intelligence(AI) 
• Suitable for students with fundamental knowledge in calculus, statistics, and programming who wish to build solid knowledge in innovative AI applications during their business specialization
• Students do not need to apply for the Extended Major at the time of admission. Enrollment in the Extended Major in AI is open to students from the selected business majors in the section below, regardless of their admission route (program-based or school-based), in the fall term of Year 2, when students confirm their first business major
• Intake quota is 30
• Students are required to take at least 22 credits, which include cross-disciplinary seminars, a design thinking course, and a capstone project, within the regular 4-year time frame
• Award with a title bearing both the traditional major subject and the Extended Major in AI

Extended Major in Digital Media and Creative Arts(DMCA)
• Suitable for students who wish to master how creativity creates value in business communication and maximizes the consumer experience and business model
• A perfect pathway for students who wish to pursue a sought-after business major and their passion for art simultaneously
• Students do not need to apply for the Extended Major at the time of admission. Enrollment in this Extended Major is open to students from the selected business majors in the section below, regardless of their admission route (program-based or school-based), in the fall term of Year 2, when students confirm their first business major
• Intake quota is 15
• Students are required to take at least 21 credits, which include cross-disciplinary seminars, a design thinking course, and a capstone project, within the regular 4-year time frame
• The required courses equip students with fundamental knowledge in creative and digital media, and the elective courses, ranging from Game Programming to Enjoyment of Classical Music, give students great flexibility to pursue their interests. Students may also opt for electives that complement their business study: for instance, Information Systems and Business Protections for Innovations, or Marketing and Visual Communication
• Award with a title bearing both the traditional major subject and the Extended Major in DMCA

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Title
Overview
Description

The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs.

Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. 

Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST)

Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s).

An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".

 

Image
,
Title
QS World University Rankings 2025
Module Reference
Rank Number
24
Title
in Computer Science and Information Systems
Rank Description
No.2 in Hong Kong
Rank Number
26
Title
in Business and Management Studies
Rank Description
No.1 in Hong Kong
Rank Number
34
Title
in Accounting and Finance
Rank Description
No.2 in Hong Kong
Rank Number
27
Title
in Economics and Econometrics
Rank Description
No.1 in Hong Kong
Rank Number
26
Title
in Statistics and Operational Research
Rank Description
No.2 in Hong Kong
,
Title
Career Prospects
Description

Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 

2024 Graduates placement

  • Over 99% of graduates had one job offer in hand
  • Over 80% obtained the first offer before graduation or within 1 month after graduation

Our graduates are widely welcomed across industries, and the top employers in recent years include:

  • AlphaSights
  • Bank of America
  • Citibank
  • Deloitte
  • EY
  • Goldman Sachs
  • HSBC
  • JP Morgan
  • KPMG
  • Morgan Stanley
  • PricewaterhouseCoopers (PwC)
  • Societe Generale
  • UBS
Image
,
Title
Admissions and Programs
Description

Students who would like to take time to explore their academic interests may enter the School via the school-based admission route (Application Choice: Business & Management) and enroll in a major via the Major Selection Exercise by Year 2 fall term. As one of the best-regarded and most comprehensive business and management programs in Hong Kong, B&M provides students with a broad foundation of knowledge and great flexibility in learning.

For students who have a strong interest in a specific area of business at the time of admission, the program-based admission route  (Application Choice: BBA in Marketing, BSc in Economics and Finance ,etc.) allows them to enroll directly into the program of their interest.

Students of both school-based and program-based routes will follow an identical broad curriculum in their first three terms. 

Key features of the B&M program

• In the first three terms, students will be exposed to a wide variety of business and other foundational subjects (i.e. Business Core courses) so that they can fully explore their study interest and academic strength before choosing one or more specialties in Major Selection Exercise.

• About half of the planned major seats are reserved for B&M program students to enroll in the major via the Major Selection Exercise at the end of the first three terms (i.e. Year 2 Fall term).

• Close to 90% of business students were admitted into their first- or second-choice major through major selection exercises.

• Joint-school programs (BSc Biotechnology and Business, BSc Mathematics and Economics, BSc in Sustainable and Green Finance and BSc in Risk Management and Business Intelligence) and interdisciplinary programs (BEng/BSc and BBA Dual Degree Program in Technology and Management, BSc in Environmental Management & Technology Program and BSc in Individualized Interdisciplinary Major Program) are also available in the Major Selection Exercise.

• Students joining the business school through both program-based and school-based routes, as long as they meet the extended major requirements, are eligible to apply for the extended major.

 

School of Business and Management Jointly offered by School of Business and Management and the Division of Environment and Sustainability Jointly offered by the School of Science and School of Business and Management Jointly offered by the School of Science, School of Engineering, and School of Business and Management Joint University Program Interdisciplinary Programs
Title
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Module Reference
Title
Jointly offered by the School of Science and School of Business and Management
Title
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Title
Joint University Program
,
Module Reference
Dynamic Content Ref
Content Ref Modules
Type of Dynamic Blocks
Student Sharing Reference
Content
In addition to nurturing rigorous academic skills, the WBB offers unique opportunities to explore your interests, talents, and limitations. If you’re willing to embrace the future of international business, this is the program for you.
Student Name
Sophia LIM
Student Program
World Bachelor in Business
Year
Class of 2017
,
Module Reference
,
Module Reference
[term:parent:field_programs_modules:0]
Title
Overview
Description

The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs.

Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. 

Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST)

Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s).

An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".

 

Image
[term:parent:field_programs_modules:0:entity] School of Business and Management > Modules
[term:parent:field_programs_modules:0:target_id] 1562
[term:parent:field_programs_modules:0:target_revision_id] 7383
[term:parent:field_programs_modules:1]
Title
QS World University Rankings 2025
Module Reference
Rank Number
24
Title
in Computer Science and Information Systems
Rank Description
No.2 in Hong Kong
Rank Number
26
Title
in Business and Management Studies
Rank Description
No.1 in Hong Kong
Rank Number
34
Title
in Accounting and Finance
Rank Description
No.2 in Hong Kong
Rank Number
27
Title
in Economics and Econometrics
Rank Description
No.1 in Hong Kong
Rank Number
26
Title
in Statistics and Operational Research
Rank Description
No.2 in Hong Kong
[term:parent:field_programs_modules:1:entity] School of Business and Management > Modules
[term:parent:field_programs_modules:1:target_id] 1569
[term:parent:field_programs_modules:1:target_revision_id] 7390
[term:parent:field_programs_modules:2]
Title
Career Prospects
Description

Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 

2024 Graduates placement

  • Over 99% of graduates had one job offer in hand
  • Over 80% obtained the first offer before graduation or within 1 month after graduation

Our graduates are widely welcomed across industries, and the top employers in recent years include:

  • AlphaSights
  • Bank of America
  • Citibank
  • Deloitte
  • EY
  • Goldman Sachs
  • HSBC
  • JP Morgan
  • KPMG
  • Morgan Stanley
  • PricewaterhouseCoopers (PwC)
  • Societe Generale
  • UBS
Image
[term:parent:field_programs_modules:2:entity] School of Business and Management > Modules
[term:parent:field_programs_modules:2:target_id] 1570
[term:parent:field_programs_modules:2:target_revision_id] 7391
[term:parent:name] School of Business and Management
[term:parent:root:changed] Tue, 08/26/2025 - 14:33
[term:parent:root:changed:day_month_year] 26 Aug 2025
[term:parent:root:changed:fallback] Tue, 08/26/2025 - 14:33
[term:parent:root:changed:html_date] 2025-08-26
[term:parent:root:changed:html_datetime] 2025-08-26T14:33:35+0800
[term:parent:root:changed:html_month] 2025-08
[term:parent:root:changed:html_time] 14:33:35
[term:parent:root:changed:html_week] 2025-W35
[term:parent:root:changed:html_year] 2025
[term:parent:root:changed:html_yearless_date] 08-26
[term:parent:root:changed:long] Tuesday, August 26, 2025 - 14:33
[term:parent:root:changed:medium] Tue, 08/26/2025 - 14:33
[term:parent:root:changed:urao_month_day_year] Aug 26, 2025
[term:parent:root:changed:raw] 1756190015
[term:parent:root:changed:short] 08/26/2025 - 14:33
[term:parent:root:changed:since] 3 weeks 2 days
[term:parent:root:changed:timeline_date] 20250826
[term:parent:root:changed:timer_format] Tue Aug 26 2025 14:33:35 +0800
[term:parent:root:edit-url] https://join.hkust.edu.hk/taxonomy/term/5215/edit
[term:parent:root:language:direction] ltr
[term:parent:root:language:langcode] en
[term:parent:root:language:name] English
[term:parent:root:field_programs_modules]
Title
Overview
Description

The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs.

Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. 

Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST)

Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s).

An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".

 

Image
,
Title
QS World University Rankings 2025
Module Reference
Rank Number
24
Title
in Computer Science and Information Systems
Rank Description
No.2 in Hong Kong
Rank Number
26
Title
in Business and Management Studies
Rank Description
No.1 in Hong Kong
Rank Number
34
Title
in Accounting and Finance
Rank Description
No.2 in Hong Kong
Rank Number
27
Title
in Economics and Econometrics
Rank Description
No.1 in Hong Kong
Rank Number
26
Title
in Statistics and Operational Research
Rank Description
No.2 in Hong Kong
,
Title
Career Prospects
Description

Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 

2024 Graduates placement

  • Over 99% of graduates had one job offer in hand
  • Over 80% obtained the first offer before graduation or within 1 month after graduation

Our graduates are widely welcomed across industries, and the top employers in recent years include:

  • AlphaSights
  • Bank of America
  • Citibank
  • Deloitte
  • EY
  • Goldman Sachs
  • HSBC
  • JP Morgan
  • KPMG
  • Morgan Stanley
  • PricewaterhouseCoopers (PwC)
  • Societe Generale
  • UBS
Image
,
Title
Admissions and Programs
Description

Students who would like to take time to explore their academic interests may enter the School via the school-based admission route (Application Choice: Business & Management) and enroll in a major via the Major Selection Exercise by Year 2 fall term. As one of the best-regarded and most comprehensive business and management programs in Hong Kong, B&M provides students with a broad foundation of knowledge and great flexibility in learning.

For students who have a strong interest in a specific area of business at the time of admission, the program-based admission route  (Application Choice: BBA in Marketing, BSc in Economics and Finance ,etc.) allows them to enroll directly into the program of their interest.

Students of both school-based and program-based routes will follow an identical broad curriculum in their first three terms. 

Key features of the B&M program

• In the first three terms, students will be exposed to a wide variety of business and other foundational subjects (i.e. Business Core courses) so that they can fully explore their study interest and academic strength before choosing one or more specialties in Major Selection Exercise.

• About half of the planned major seats are reserved for B&M program students to enroll in the major via the Major Selection Exercise at the end of the first three terms (i.e. Year 2 Fall term).

• Close to 90% of business students were admitted into their first- or second-choice major through major selection exercises.

• Joint-school programs (BSc Biotechnology and Business, BSc Mathematics and Economics, BSc in Sustainable and Green Finance and BSc in Risk Management and Business Intelligence) and interdisciplinary programs (BEng/BSc and BBA Dual Degree Program in Technology and Management, BSc in Environmental Management & Technology Program and BSc in Individualized Interdisciplinary Major Program) are also available in the Major Selection Exercise.

• Students joining the business school through both program-based and school-based routes, as long as they meet the extended major requirements, are eligible to apply for the extended major.

 

School of Business and Management Jointly offered by School of Business and Management and the Division of Environment and Sustainability Jointly offered by the School of Science and School of Business and Management Jointly offered by the School of Science, School of Engineering, and School of Business and Management Joint University Program Interdisciplinary Programs
Title
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Module Reference
Title
Jointly offered by the School of Science and School of Business and Management
Title
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Title
Joint University Program
,
Module Reference
Dynamic Content Ref
Content Ref Modules
Type of Dynamic Blocks
Student Sharing Reference
Content
In addition to nurturing rigorous academic skills, the WBB offers unique opportunities to explore your interests, talents, and limitations. If you’re willing to embrace the future of international business, this is the program for you.
Student Name
Sophia LIM
Student Program
World Bachelor in Business
Year
Class of 2017
,
Module Reference
,
Module Reference
[term:parent:root:field_programs_modules:0]
Title
Overview
Description

The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs.

Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. 

Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST)

Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s).

An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".

 

Image
[term:parent:root:field_programs_modules:1]
Title
QS World University Rankings 2025
Module Reference
Rank Number
24
Title
in Computer Science and Information Systems
Rank Description
No.2 in Hong Kong
Rank Number
26
Title
in Business and Management Studies
Rank Description
No.1 in Hong Kong
Rank Number
34
Title
in Accounting and Finance
Rank Description
No.2 in Hong Kong
Rank Number
27
Title
in Economics and Econometrics
Rank Description
No.1 in Hong Kong
Rank Number
26
Title
in Statistics and Operational Research
Rank Description
No.2 in Hong Kong
[term:parent:root:field_programs_modules:2]
Title
Career Prospects
Description

Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 

2024 Graduates placement

  • Over 99% of graduates had one job offer in hand
  • Over 80% obtained the first offer before graduation or within 1 month after graduation

Our graduates are widely welcomed across industries, and the top employers in recent years include:

  • AlphaSights
  • Bank of America
  • Citibank
  • Deloitte
  • EY
  • Goldman Sachs
  • HSBC
  • JP Morgan
  • KPMG
  • Morgan Stanley
  • PricewaterhouseCoopers (PwC)
  • Societe Generale
  • UBS
Image
[term:parent:root:name] School of Business and Management
[term:parent:root:field_sort_by_character] S
[term:parent:root:field_sort_by_character:value] S
[term:parent:root:tid] 5215
[term:parent:root:field_programs_title] School of Business and Management
[term:parent:root:field_programs_title:value] School of Business and Management
[term:parent:root:source:changed] Tue, 08/26/2025 - 14:33
[term:parent:root:source:edit-url] https://join.hkust.edu.hk/taxonomy/term/5215/edit
[term:parent:root:source:field_programs_modules]
Title
Overview
Description

The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs.

Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. 

Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST)

Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s).

An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".

 

Image
,
Title
QS World University Rankings 2025
Module Reference
Rank Number
24
Title
in Computer Science and Information Systems
Rank Description
No.2 in Hong Kong
Rank Number
26
Title
in Business and Management Studies
Rank Description
No.1 in Hong Kong
Rank Number
34
Title
in Accounting and Finance
Rank Description
No.2 in Hong Kong
Rank Number
27
Title
in Economics and Econometrics
Rank Description
No.1 in Hong Kong
Rank Number
26
Title
in Statistics and Operational Research
Rank Description
No.2 in Hong Kong
,
Title
Career Prospects
Description

Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 

2024 Graduates placement

  • Over 99% of graduates had one job offer in hand
  • Over 80% obtained the first offer before graduation or within 1 month after graduation

Our graduates are widely welcomed across industries, and the top employers in recent years include:

  • AlphaSights
  • Bank of America
  • Citibank
  • Deloitte
  • EY
  • Goldman Sachs
  • HSBC
  • JP Morgan
  • KPMG
  • Morgan Stanley
  • PricewaterhouseCoopers (PwC)
  • Societe Generale
  • UBS
Image
,
Title
Admissions and Programs
Description

Students who would like to take time to explore their academic interests may enter the School via the school-based admission route (Application Choice: Business & Management) and enroll in a major via the Major Selection Exercise by Year 2 fall term. As one of the best-regarded and most comprehensive business and management programs in Hong Kong, B&M provides students with a broad foundation of knowledge and great flexibility in learning.

For students who have a strong interest in a specific area of business at the time of admission, the program-based admission route  (Application Choice: BBA in Marketing, BSc in Economics and Finance ,etc.) allows them to enroll directly into the program of their interest.

Students of both school-based and program-based routes will follow an identical broad curriculum in their first three terms. 

Key features of the B&M program

• In the first three terms, students will be exposed to a wide variety of business and other foundational subjects (i.e. Business Core courses) so that they can fully explore their study interest and academic strength before choosing one or more specialties in Major Selection Exercise.

• About half of the planned major seats are reserved for B&M program students to enroll in the major via the Major Selection Exercise at the end of the first three terms (i.e. Year 2 Fall term).

• Close to 90% of business students were admitted into their first- or second-choice major through major selection exercises.

• Joint-school programs (BSc Biotechnology and Business, BSc Mathematics and Economics, BSc in Sustainable and Green Finance and BSc in Risk Management and Business Intelligence) and interdisciplinary programs (BEng/BSc and BBA Dual Degree Program in Technology and Management, BSc in Environmental Management & Technology Program and BSc in Individualized Interdisciplinary Major Program) are also available in the Major Selection Exercise.

• Students joining the business school through both program-based and school-based routes, as long as they meet the extended major requirements, are eligible to apply for the extended major.

 

School of Business and Management Jointly offered by School of Business and Management and the Division of Environment and Sustainability Jointly offered by the School of Science and School of Business and Management Jointly offered by the School of Science, School of Engineering, and School of Business and Management Joint University Program Interdisciplinary Programs
Title
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Module Reference
Title
Jointly offered by the School of Science and School of Business and Management
Title
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Title
Joint University Program
,
Module Reference
Dynamic Content Ref
Content Ref Modules
Type of Dynamic Blocks
Student Sharing Reference
Content
In addition to nurturing rigorous academic skills, the WBB offers unique opportunities to explore your interests, talents, and limitations. If you’re willing to embrace the future of international business, this is the program for you.
Student Name
Sophia LIM
Student Program
World Bachelor in Business
Year
Class of 2017
,
Module Reference
,
Module Reference
[term:parent:root:source:name] School of Business and Management
[term:parent:root:source:field_sort_by_character] S
[term:parent:root:source:tid] 5215
[term:parent:root:source:field_programs_title] School of Business and Management
[term:parent:root:source:url] https://join.hkust.edu.hk/our-programs/school-of-business-and-management
[term:parent:root:source:vocabulary] Programs
[term:parent:root:url] https://join.hkust.edu.hk/our-programs/school-of-business-and-management
[term:parent:root:url:absolute] https://join.hkust.edu.hk/our-programs/school-of-business-and-management
[term:parent:root:url:args] , our-programs, school-of-business-and-management
[term:parent:root:url:brief] join.hkust.edu.hk/our-programs/school-of-business-and-management
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[term:parent:root:url:relative] /our-programs/school-of-business-and-management
[term:parent:root:url:unaliased] https://join.hkust.edu.hk/taxonomy/term/5215
[term:parent:root:vocabulary] Programs
[term:parent:root:vocabulary:edit-url] https://join.hkust.edu.hk/admin/structure/taxonomy/manage/programs
[term:parent:root:vocabulary:machine-name] programs
[term:parent:root:vocabulary:name] Programs
[term:parent:root:vocabulary:term-count] 58
[term:parent:root:vocabulary:vid] programs
[term:parent:field_sort_by_character] S
[term:parent:field_sort_by_character:value] S
[term:parent:tid] 5215
[term:parent:field_programs_title] School of Business and Management
[term:parent:field_programs_title:value] School of Business and Management
[term:parent:source:changed] Tue, 08/26/2025 - 14:33
[term:parent:source:changed:day_month_year] 26 Aug 2025
[term:parent:source:changed:fallback] Tue, 08/26/2025 - 14:33
[term:parent:source:changed:html_date] 2025-08-26
[term:parent:source:changed:html_datetime] 2025-08-26T14:33:35+0800
[term:parent:source:changed:html_month] 2025-08
[term:parent:source:changed:html_time] 14:33:35
[term:parent:source:changed:html_week] 2025-W35
[term:parent:source:changed:html_year] 2025
[term:parent:source:changed:html_yearless_date] 08-26
[term:parent:source:changed:long] Tuesday, August 26, 2025 - 14:33
[term:parent:source:changed:medium] Tue, 08/26/2025 - 14:33
[term:parent:source:changed:urao_month_day_year] Aug 26, 2025
[term:parent:source:changed:raw] 1756190015
[term:parent:source:changed:short] 08/26/2025 - 14:33
[term:parent:source:changed:since] 3 weeks 2 days
[term:parent:source:changed:timeline_date] 20250826
[term:parent:source:changed:timer_format] Tue Aug 26 2025 14:33:35 +0800
[term:parent:source:edit-url] https://join.hkust.edu.hk/taxonomy/term/5215/edit
[term:parent:source:language:direction] ltr
[term:parent:source:language:langcode] en
[term:parent:source:language:name] English
[term:parent:source:field_programs_modules]
Title
Overview
Description

The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs.

Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. 

Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST)

Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s).

An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".

 

Image
,
Title
QS World University Rankings 2025
Module Reference
Rank Number
24
Title
in Computer Science and Information Systems
Rank Description
No.2 in Hong Kong
Rank Number
26
Title
in Business and Management Studies
Rank Description
No.1 in Hong Kong
Rank Number
34
Title
in Accounting and Finance
Rank Description
No.2 in Hong Kong
Rank Number
27
Title
in Economics and Econometrics
Rank Description
No.1 in Hong Kong
Rank Number
26
Title
in Statistics and Operational Research
Rank Description
No.2 in Hong Kong
,
Title
Career Prospects
Description

Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 

2024 Graduates placement

  • Over 99% of graduates had one job offer in hand
  • Over 80% obtained the first offer before graduation or within 1 month after graduation

Our graduates are widely welcomed across industries, and the top employers in recent years include:

  • AlphaSights
  • Bank of America
  • Citibank
  • Deloitte
  • EY
  • Goldman Sachs
  • HSBC
  • JP Morgan
  • KPMG
  • Morgan Stanley
  • PricewaterhouseCoopers (PwC)
  • Societe Generale
  • UBS
Image
,
Title
Admissions and Programs
Description

Students who would like to take time to explore their academic interests may enter the School via the school-based admission route (Application Choice: Business & Management) and enroll in a major via the Major Selection Exercise by Year 2 fall term. As one of the best-regarded and most comprehensive business and management programs in Hong Kong, B&M provides students with a broad foundation of knowledge and great flexibility in learning.

For students who have a strong interest in a specific area of business at the time of admission, the program-based admission route  (Application Choice: BBA in Marketing, BSc in Economics and Finance ,etc.) allows them to enroll directly into the program of their interest.

Students of both school-based and program-based routes will follow an identical broad curriculum in their first three terms. 

Key features of the B&M program

• In the first three terms, students will be exposed to a wide variety of business and other foundational subjects (i.e. Business Core courses) so that they can fully explore their study interest and academic strength before choosing one or more specialties in Major Selection Exercise.

• About half of the planned major seats are reserved for B&M program students to enroll in the major via the Major Selection Exercise at the end of the first three terms (i.e. Year 2 Fall term).

• Close to 90% of business students were admitted into their first- or second-choice major through major selection exercises.

• Joint-school programs (BSc Biotechnology and Business, BSc Mathematics and Economics, BSc in Sustainable and Green Finance and BSc in Risk Management and Business Intelligence) and interdisciplinary programs (BEng/BSc and BBA Dual Degree Program in Technology and Management, BSc in Environmental Management & Technology Program and BSc in Individualized Interdisciplinary Major Program) are also available in the Major Selection Exercise.

• Students joining the business school through both program-based and school-based routes, as long as they meet the extended major requirements, are eligible to apply for the extended major.

 

School of Business and Management Jointly offered by School of Business and Management and the Division of Environment and Sustainability Jointly offered by the School of Science and School of Business and Management Jointly offered by the School of Science, School of Engineering, and School of Business and Management Joint University Program Interdisciplinary Programs
Title
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Module Reference
Title
Jointly offered by the School of Science and School of Business and Management
Title
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Title
Joint University Program
,
Module Reference
Dynamic Content Ref
Content Ref Modules
Type of Dynamic Blocks
Student Sharing Reference
Content
In addition to nurturing rigorous academic skills, the WBB offers unique opportunities to explore your interests, talents, and limitations. If you’re willing to embrace the future of international business, this is the program for you.
Student Name
Sophia LIM
Student Program
World Bachelor in Business
Year
Class of 2017
,
Module Reference
,
Module Reference
[term:parent:source:field_programs_modules:0]
Title
Overview
Description

The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs.

Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. 

Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST)

Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s).

An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".

 

Image
[term:parent:source:field_programs_modules:1]
Title
QS World University Rankings 2025
Module Reference
Rank Number
24
Title
in Computer Science and Information Systems
Rank Description
No.2 in Hong Kong
Rank Number
26
Title
in Business and Management Studies
Rank Description
No.1 in Hong Kong
Rank Number
34
Title
in Accounting and Finance
Rank Description
No.2 in Hong Kong
Rank Number
27
Title
in Economics and Econometrics
Rank Description
No.1 in Hong Kong
Rank Number
26
Title
in Statistics and Operational Research
Rank Description
No.2 in Hong Kong
[term:parent:source:field_programs_modules:2]
Title
Career Prospects
Description

Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 

2024 Graduates placement

  • Over 99% of graduates had one job offer in hand
  • Over 80% obtained the first offer before graduation or within 1 month after graduation

Our graduates are widely welcomed across industries, and the top employers in recent years include:

  • AlphaSights
  • Bank of America
  • Citibank
  • Deloitte
  • EY
  • Goldman Sachs
  • HSBC
  • JP Morgan
  • KPMG
  • Morgan Stanley
  • PricewaterhouseCoopers (PwC)
  • Societe Generale
  • UBS
Image
[term:parent:source:name] School of Business and Management
[term:parent:source:root:changed] Tue, 08/26/2025 - 14:33
[term:parent:source:root:edit-url] https://join.hkust.edu.hk/taxonomy/term/5215/edit
[term:parent:source:root:field_programs_modules]
Title
Overview
Description

The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs.

Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. 

Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST)

Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s).

An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".

 

Image
,
Title
QS World University Rankings 2025
Module Reference
Rank Number
24
Title
in Computer Science and Information Systems
Rank Description
No.2 in Hong Kong
Rank Number
26
Title
in Business and Management Studies
Rank Description
No.1 in Hong Kong
Rank Number
34
Title
in Accounting and Finance
Rank Description
No.2 in Hong Kong
Rank Number
27
Title
in Economics and Econometrics
Rank Description
No.1 in Hong Kong
Rank Number
26
Title
in Statistics and Operational Research
Rank Description
No.2 in Hong Kong
,
Title
Career Prospects
Description

Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 

2024 Graduates placement

  • Over 99% of graduates had one job offer in hand
  • Over 80% obtained the first offer before graduation or within 1 month after graduation

Our graduates are widely welcomed across industries, and the top employers in recent years include:

  • AlphaSights
  • Bank of America
  • Citibank
  • Deloitte
  • EY
  • Goldman Sachs
  • HSBC
  • JP Morgan
  • KPMG
  • Morgan Stanley
  • PricewaterhouseCoopers (PwC)
  • Societe Generale
  • UBS
Image
,
Title
Admissions and Programs
Description

Students who would like to take time to explore their academic interests may enter the School via the school-based admission route (Application Choice: Business & Management) and enroll in a major via the Major Selection Exercise by Year 2 fall term. As one of the best-regarded and most comprehensive business and management programs in Hong Kong, B&M provides students with a broad foundation of knowledge and great flexibility in learning.

For students who have a strong interest in a specific area of business at the time of admission, the program-based admission route  (Application Choice: BBA in Marketing, BSc in Economics and Finance ,etc.) allows them to enroll directly into the program of their interest.

Students of both school-based and program-based routes will follow an identical broad curriculum in their first three terms. 

Key features of the B&M program

• In the first three terms, students will be exposed to a wide variety of business and other foundational subjects (i.e. Business Core courses) so that they can fully explore their study interest and academic strength before choosing one or more specialties in Major Selection Exercise.

• About half of the planned major seats are reserved for B&M program students to enroll in the major via the Major Selection Exercise at the end of the first three terms (i.e. Year 2 Fall term).

• Close to 90% of business students were admitted into their first- or second-choice major through major selection exercises.

• Joint-school programs (BSc Biotechnology and Business, BSc Mathematics and Economics, BSc in Sustainable and Green Finance and BSc in Risk Management and Business Intelligence) and interdisciplinary programs (BEng/BSc and BBA Dual Degree Program in Technology and Management, BSc in Environmental Management & Technology Program and BSc in Individualized Interdisciplinary Major Program) are also available in the Major Selection Exercise.

• Students joining the business school through both program-based and school-based routes, as long as they meet the extended major requirements, are eligible to apply for the extended major.

 

School of Business and Management Jointly offered by School of Business and Management and the Division of Environment and Sustainability Jointly offered by the School of Science and School of Business and Management Jointly offered by the School of Science, School of Engineering, and School of Business and Management Joint University Program Interdisciplinary Programs
Title
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Module Reference
Title
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Title
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Title
Joint University Program
,
Module Reference
Dynamic Content Ref
Content Ref Modules
Type of Dynamic Blocks
Student Sharing Reference
Content
In addition to nurturing rigorous academic skills, the WBB offers unique opportunities to explore your interests, talents, and limitations. If you’re willing to embrace the future of international business, this is the program for you.
Student Name
Sophia LIM
Student Program
World Bachelor in Business
Year
Class of 2017
,
Module Reference
,
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[term:root] School of Business and Management
[term:root:changed] Tue, 08/26/2025 - 14:33
[term:root:changed:day_month_year] 26 Aug 2025
[term:root:changed:fallback] Tue, 08/26/2025 - 14:33
[term:root:changed:html_date] 2025-08-26
[term:root:changed:html_datetime] 2025-08-26T14:33:35+0800
[term:root:changed:html_month] 2025-08
[term:root:changed:html_time] 14:33:35
[term:root:changed:html_week] 2025-W35
[term:root:changed:html_year] 2025
[term:root:changed:html_yearless_date] 08-26
[term:root:changed:long] Tuesday, August 26, 2025 - 14:33
[term:root:changed:medium] Tue, 08/26/2025 - 14:33
[term:root:changed:urao_month_day_year] Aug 26, 2025
[term:root:changed:raw] 1756190015
[term:root:changed:short] 08/26/2025 - 14:33
[term:root:changed:since] 3 weeks 2 days
[term:root:changed:timeline_date] 20250826
[term:root:changed:timer_format] Tue Aug 26 2025 14:33:35 +0800
[term:root:edit-url] https://join.hkust.edu.hk/taxonomy/term/5215/edit
[term:root:language:direction] ltr
[term:root:language:langcode] en
[term:root:language:name] English
[term:root:field_programs_modules]
Title
Overview
Description

The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs.

Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. 

Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST)

Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s).

An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".

 

Image
,
Title
QS World University Rankings 2025
Module Reference
Rank Number
24
Title
in Computer Science and Information Systems
Rank Description
No.2 in Hong Kong
Rank Number
26
Title
in Business and Management Studies
Rank Description
No.1 in Hong Kong
Rank Number
34
Title
in Accounting and Finance
Rank Description
No.2 in Hong Kong
Rank Number
27
Title
in Economics and Econometrics
Rank Description
No.1 in Hong Kong
Rank Number
26
Title
in Statistics and Operational Research
Rank Description
No.2 in Hong Kong
,
Title
Career Prospects
Description

Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 

2024 Graduates placement

  • Over 99% of graduates had one job offer in hand
  • Over 80% obtained the first offer before graduation or within 1 month after graduation

Our graduates are widely welcomed across industries, and the top employers in recent years include:

  • AlphaSights
  • Bank of America
  • Citibank
  • Deloitte
  • EY
  • Goldman Sachs
  • HSBC
  • JP Morgan
  • KPMG
  • Morgan Stanley
  • PricewaterhouseCoopers (PwC)
  • Societe Generale
  • UBS
Image
,
Title
Admissions and Programs
Description

Students who would like to take time to explore their academic interests may enter the School via the school-based admission route (Application Choice: Business & Management) and enroll in a major via the Major Selection Exercise by Year 2 fall term. As one of the best-regarded and most comprehensive business and management programs in Hong Kong, B&M provides students with a broad foundation of knowledge and great flexibility in learning.

For students who have a strong interest in a specific area of business at the time of admission, the program-based admission route  (Application Choice: BBA in Marketing, BSc in Economics and Finance ,etc.) allows them to enroll directly into the program of their interest.

Students of both school-based and program-based routes will follow an identical broad curriculum in their first three terms. 

Key features of the B&M program

• In the first three terms, students will be exposed to a wide variety of business and other foundational subjects (i.e. Business Core courses) so that they can fully explore their study interest and academic strength before choosing one or more specialties in Major Selection Exercise.

• About half of the planned major seats are reserved for B&M program students to enroll in the major via the Major Selection Exercise at the end of the first three terms (i.e. Year 2 Fall term).

• Close to 90% of business students were admitted into their first- or second-choice major through major selection exercises.

• Joint-school programs (BSc Biotechnology and Business, BSc Mathematics and Economics, BSc in Sustainable and Green Finance and BSc in Risk Management and Business Intelligence) and interdisciplinary programs (BEng/BSc and BBA Dual Degree Program in Technology and Management, BSc in Environmental Management & Technology Program and BSc in Individualized Interdisciplinary Major Program) are also available in the Major Selection Exercise.

• Students joining the business school through both program-based and school-based routes, as long as they meet the extended major requirements, are eligible to apply for the extended major.

 

School of Business and Management Jointly offered by School of Business and Management and the Division of Environment and Sustainability Jointly offered by the School of Science and School of Business and Management Jointly offered by the School of Science, School of Engineering, and School of Business and Management Joint University Program Interdisciplinary Programs
Title
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Module Reference
Title
Jointly offered by the School of Science and School of Business and Management
Title
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Title
Joint University Program
,
Module Reference
Dynamic Content Ref
Content Ref Modules
Type of Dynamic Blocks
Student Sharing Reference
Content
In addition to nurturing rigorous academic skills, the WBB offers unique opportunities to explore your interests, talents, and limitations. If you’re willing to embrace the future of international business, this is the program for you.
Student Name
Sophia LIM
Student Program
World Bachelor in Business
Year
Class of 2017
,
Module Reference
,
Module Reference
[term:root:field_programs_modules:0]
Title
Overview
Description

The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs.

Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. 

Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST)

Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s).

An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".

 

Image
[term:root:field_programs_modules:0:entity] School of Business and Management > Modules
[term:root:field_programs_modules:0:target_id] 1562
[term:root:field_programs_modules:0:target_revision_id] 7383
[term:root:field_programs_modules:1]
Title
QS World University Rankings 2025
Module Reference
Rank Number
24
Title
in Computer Science and Information Systems
Rank Description
No.2 in Hong Kong
Rank Number
26
Title
in Business and Management Studies
Rank Description
No.1 in Hong Kong
Rank Number
34
Title
in Accounting and Finance
Rank Description
No.2 in Hong Kong
Rank Number
27
Title
in Economics and Econometrics
Rank Description
No.1 in Hong Kong
Rank Number
26
Title
in Statistics and Operational Research
Rank Description
No.2 in Hong Kong
[term:root:field_programs_modules:1:entity] School of Business and Management > Modules
[term:root:field_programs_modules:1:target_id] 1569
[term:root:field_programs_modules:1:target_revision_id] 7390
[term:root:field_programs_modules:2]
Title
Career Prospects
Description

Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 

2024 Graduates placement

  • Over 99% of graduates had one job offer in hand
  • Over 80% obtained the first offer before graduation or within 1 month after graduation

Our graduates are widely welcomed across industries, and the top employers in recent years include:

  • AlphaSights
  • Bank of America
  • Citibank
  • Deloitte
  • EY
  • Goldman Sachs
  • HSBC
  • JP Morgan
  • KPMG
  • Morgan Stanley
  • PricewaterhouseCoopers (PwC)
  • Societe Generale
  • UBS
Image
[term:root:field_programs_modules:2:entity] School of Business and Management > Modules
[term:root:field_programs_modules:2:target_id] 1570
[term:root:field_programs_modules:2:target_revision_id] 7391
[term:root:name] School of Business and Management
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[term:root:tid] 5215
[term:root:field_programs_title] School of Business and Management
[term:root:field_programs_title:value] School of Business and Management
[term:root:source:changed] Tue, 08/26/2025 - 14:33
[term:root:source:changed:day_month_year] 26 Aug 2025
[term:root:source:changed:fallback] Tue, 08/26/2025 - 14:33
[term:root:source:changed:html_date] 2025-08-26
[term:root:source:changed:html_datetime] 2025-08-26T14:33:35+0800
[term:root:source:changed:html_month] 2025-08
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[term:root:source:changed:html_week] 2025-W35
[term:root:source:changed:html_year] 2025
[term:root:source:changed:html_yearless_date] 08-26
[term:root:source:changed:long] Tuesday, August 26, 2025 - 14:33
[term:root:source:changed:medium] Tue, 08/26/2025 - 14:33
[term:root:source:changed:urao_month_day_year] Aug 26, 2025
[term:root:source:changed:raw] 1756190015
[term:root:source:changed:short] 08/26/2025 - 14:33
[term:root:source:changed:since] 3 weeks 2 days
[term:root:source:changed:timeline_date] 20250826
[term:root:source:changed:timer_format] Tue Aug 26 2025 14:33:35 +0800
[term:root:source:edit-url] https://join.hkust.edu.hk/taxonomy/term/5215/edit
[term:root:source:language:direction] ltr
[term:root:source:language:langcode] en
[term:root:source:language:name] English
[term:root:source:field_programs_modules]
Title
Overview
Description

The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs.

Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. 

Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST)

Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s).

An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".

 

Image
,
Title
QS World University Rankings 2025
Module Reference
Rank Number
24
Title
in Computer Science and Information Systems
Rank Description
No.2 in Hong Kong
Rank Number
26
Title
in Business and Management Studies
Rank Description
No.1 in Hong Kong
Rank Number
34
Title
in Accounting and Finance
Rank Description
No.2 in Hong Kong
Rank Number
27
Title
in Economics and Econometrics
Rank Description
No.1 in Hong Kong
Rank Number
26
Title
in Statistics and Operational Research
Rank Description
No.2 in Hong Kong
,
Title
Career Prospects
Description

Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 

2024 Graduates placement

  • Over 99% of graduates had one job offer in hand
  • Over 80% obtained the first offer before graduation or within 1 month after graduation

Our graduates are widely welcomed across industries, and the top employers in recent years include:

  • AlphaSights
  • Bank of America
  • Citibank
  • Deloitte
  • EY
  • Goldman Sachs
  • HSBC
  • JP Morgan
  • KPMG
  • Morgan Stanley
  • PricewaterhouseCoopers (PwC)
  • Societe Generale
  • UBS
Image
,
Title
Admissions and Programs
Description

Students who would like to take time to explore their academic interests may enter the School via the school-based admission route (Application Choice: Business & Management) and enroll in a major via the Major Selection Exercise by Year 2 fall term. As one of the best-regarded and most comprehensive business and management programs in Hong Kong, B&M provides students with a broad foundation of knowledge and great flexibility in learning.

For students who have a strong interest in a specific area of business at the time of admission, the program-based admission route  (Application Choice: BBA in Marketing, BSc in Economics and Finance ,etc.) allows them to enroll directly into the program of their interest.

Students of both school-based and program-based routes will follow an identical broad curriculum in their first three terms. 

Key features of the B&M program

• In the first three terms, students will be exposed to a wide variety of business and other foundational subjects (i.e. Business Core courses) so that they can fully explore their study interest and academic strength before choosing one or more specialties in Major Selection Exercise.

• About half of the planned major seats are reserved for B&M program students to enroll in the major via the Major Selection Exercise at the end of the first three terms (i.e. Year 2 Fall term).

• Close to 90% of business students were admitted into their first- or second-choice major through major selection exercises.

• Joint-school programs (BSc Biotechnology and Business, BSc Mathematics and Economics, BSc in Sustainable and Green Finance and BSc in Risk Management and Business Intelligence) and interdisciplinary programs (BEng/BSc and BBA Dual Degree Program in Technology and Management, BSc in Environmental Management & Technology Program and BSc in Individualized Interdisciplinary Major Program) are also available in the Major Selection Exercise.

• Students joining the business school through both program-based and school-based routes, as long as they meet the extended major requirements, are eligible to apply for the extended major.

 

School of Business and Management Jointly offered by School of Business and Management and the Division of Environment and Sustainability Jointly offered by the School of Science and School of Business and Management Jointly offered by the School of Science, School of Engineering, and School of Business and Management Joint University Program Interdisciplinary Programs
Title
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Module Reference
Title
Jointly offered by the School of Science and School of Business and Management
Title
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Title
Joint University Program
,
Module Reference
Dynamic Content Ref
Content Ref Modules
Type of Dynamic Blocks
Student Sharing Reference
Content
In addition to nurturing rigorous academic skills, the WBB offers unique opportunities to explore your interests, talents, and limitations. If you’re willing to embrace the future of international business, this is the program for you.
Student Name
Sophia LIM
Student Program
World Bachelor in Business
Year
Class of 2017
,
Module Reference
,
Module Reference
[term:root:source:field_programs_modules:0]
Title
Overview
Description

The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs.

Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. 

Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST)

Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s).

An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".

 

Image
[term:root:source:field_programs_modules:1]
Title
QS World University Rankings 2025
Module Reference
Rank Number
24
Title
in Computer Science and Information Systems
Rank Description
No.2 in Hong Kong
Rank Number
26
Title
in Business and Management Studies
Rank Description
No.1 in Hong Kong
Rank Number
34
Title
in Accounting and Finance
Rank Description
No.2 in Hong Kong
Rank Number
27
Title
in Economics and Econometrics
Rank Description
No.1 in Hong Kong
Rank Number
26
Title
in Statistics and Operational Research
Rank Description
No.2 in Hong Kong
[term:root:source:field_programs_modules:2]
Title
Career Prospects
Description

Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 

2024 Graduates placement

  • Over 99% of graduates had one job offer in hand
  • Over 80% obtained the first offer before graduation or within 1 month after graduation

Our graduates are widely welcomed across industries, and the top employers in recent years include:

  • AlphaSights
  • Bank of America
  • Citibank
  • Deloitte
  • EY
  • Goldman Sachs
  • HSBC
  • JP Morgan
  • KPMG
  • Morgan Stanley
  • PricewaterhouseCoopers (PwC)
  • Societe Generale
  • UBS
Image
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[term:field_programs_sub_title] SCHOOL OF BUSINESS AND MANAGEMENT
[term:field_programs_sub_title:value] SCHOOL OF BUSINESS AND MANAGEMENT
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[term:field_programs_title] Business with Extended Major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability
[term:field_programs_title:value] Business with Extended Major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability
[term:source]
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[term:source:field_programs_modules]
Title
Overview
Description

Talents with the ability to integrate knowledge from multiple disciplines, digital and transferable skills, and agility are in high demand in the technologically connected and driven business world.

In addition to the traditional double major and/or minor approach, the flexible credit-based curriculum at the School of Business and Management allows motivated students to take additional credit. This way, students can pursue an Extended Major in addition to their business studies and complete the entire program within the 4-year time frame.

Students are not required to decide whether they want to pursue an Extended Major at the time of admission. Instead, they have the autonomy to discover their academic interests and strengths at their own pace and to apply for an Extended Major at the end of the third semester (i.e., in the fall term of Year 2).

Students from the selected business majors, regardless of their admission route (school-based or program-based), are eligible for an Extended major if they meet the major requirements.

Please scroll down for the selected business majors list.

Image
,
Title
Career Prospects
Description

Extended Major in Artificial Intelligence(AI) 
AI is widely used by modern businesses. Examples include Facebook’s personalized Instagram recommendations based on users’ browsing history, Burberry’s use of AI-powered image recognition to combat counterfeit goods, and BMW’s adoption of AI to help make company-wide decisions, from engineering to after-sale services.

Business graduates with cross-disciplinary knowledge and digital skills have an additional competitive edge in the job market. Students of the Extended Major in AI will also be equipped to process complex information and formulate solutions, a quality that is highly valued by employers.

 

Extended Major in Digital Media and Creative Arts(DMCA)
Art is everywhere in business, especially in professional business communication. For example, the shift in media usage to engage customers, build rapport with clients/consumers through an authentic community via user-generated content, make complex information understandable, and avoid lawsuits in the era of information explosion.

In addition to the outstanding written, verbal, non-verbal, and visual communication skills that are essential to success in any business sector, DMCA graduates will be well-trained to create ethically and legally sound content for different audiences. These skills are highly desirable, especially in today’s society, where citizens are highly sensitive to controversial issues. Being able to integrate multiple media and apply them in a business context also puts DMCA graduates in favorable positions, particularly in corporate communication, public relations, marketing, and advertising.

Image
,
Title
Admissions and Programs
Description

Two Extended Majors are offered to business students.

Extended Major in Artificial Intelligence(AI) 
• Suitable for students with fundamental knowledge in calculus, statistics, and programming who wish to build solid knowledge in innovative AI applications during their business specialization
• Students do not need to apply for the Extended Major at the time of admission. Enrollment in the Extended Major in AI is open to students from the selected business majors in the section below, regardless of their admission route (program-based or school-based), in the fall term of Year 2, when students confirm their first business major
• Intake quota is 30
• Students are required to take at least 22 credits, which include cross-disciplinary seminars, a design thinking course, and a capstone project, within the regular 4-year time frame
• Award with a title bearing both the traditional major subject and the Extended Major in AI

Extended Major in Digital Media and Creative Arts(DMCA)
• Suitable for students who wish to master how creativity creates value in business communication and maximizes the consumer experience and business model
• A perfect pathway for students who wish to pursue a sought-after business major and their passion for art simultaneously
• Students do not need to apply for the Extended Major at the time of admission. Enrollment in this Extended Major is open to students from the selected business majors in the section below, regardless of their admission route (program-based or school-based), in the fall term of Year 2, when students confirm their first business major
• Intake quota is 15
• Students are required to take at least 21 credits, which include cross-disciplinary seminars, a design thinking course, and a capstone project, within the regular 4-year time frame
• The required courses equip students with fundamental knowledge in creative and digital media, and the elective courses, ranging from Game Programming to Enjoyment of Classical Music, give students great flexibility to pursue their interests. Students may also opt for electives that complement their business study: for instance, Information Systems and Business Protections for Innovations, or Marketing and Visual Communication
• Award with a title bearing both the traditional major subject and the Extended Major in DMCA

Selected Business Majors for Extended Major in AI / DMCA
,
Module Reference
,
Module Reference
,
Module Reference
[term:source:field_programs_modules:0]
Title
Overview
Description

Talents with the ability to integrate knowledge from multiple disciplines, digital and transferable skills, and agility are in high demand in the technologically connected and driven business world.

In addition to the traditional double major and/or minor approach, the flexible credit-based curriculum at the School of Business and Management allows motivated students to take additional credit. This way, students can pursue an Extended Major in addition to their business studies and complete the entire program within the 4-year time frame.

Students are not required to decide whether they want to pursue an Extended Major at the time of admission. Instead, they have the autonomy to discover their academic interests and strengths at their own pace and to apply for an Extended Major at the end of the third semester (i.e., in the fall term of Year 2).

Students from the selected business majors, regardless of their admission route (school-based or program-based), are eligible for an Extended major if they meet the major requirements.

Please scroll down for the selected business majors list.

Image
[term:source:field_programs_modules:0:entity] Business with Extended Major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability > Modules
[term:source:field_programs_modules:0:target_id] 7771
[term:source:field_programs_modules:0:target_revision_id] 206303
[term:source:field_programs_modules:1]
Title
Career Prospects
Description

Extended Major in Artificial Intelligence(AI) 
AI is widely used by modern businesses. Examples include Facebook’s personalized Instagram recommendations based on users’ browsing history, Burberry’s use of AI-powered image recognition to combat counterfeit goods, and BMW’s adoption of AI to help make company-wide decisions, from engineering to after-sale services.

Business graduates with cross-disciplinary knowledge and digital skills have an additional competitive edge in the job market. Students of the Extended Major in AI will also be equipped to process complex information and formulate solutions, a quality that is highly valued by employers.

 

Extended Major in Digital Media and Creative Arts(DMCA)
Art is everywhere in business, especially in professional business communication. For example, the shift in media usage to engage customers, build rapport with clients/consumers through an authentic community via user-generated content, make complex information understandable, and avoid lawsuits in the era of information explosion.

In addition to the outstanding written, verbal, non-verbal, and visual communication skills that are essential to success in any business sector, DMCA graduates will be well-trained to create ethically and legally sound content for different audiences. These skills are highly desirable, especially in today’s society, where citizens are highly sensitive to controversial issues. Being able to integrate multiple media and apply them in a business context also puts DMCA graduates in favorable positions, particularly in corporate communication, public relations, marketing, and advertising.

Image
[term:source:field_programs_modules:1:entity] Business with Extended Major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability > Modules
[term:source:field_programs_modules:1:target_id] 7779
[term:source:field_programs_modules:1:target_revision_id] 206311
[term:source:field_programs_modules:2]
Title
Admissions and Programs
Description

Two Extended Majors are offered to business students.

Extended Major in Artificial Intelligence(AI) 
• Suitable for students with fundamental knowledge in calculus, statistics, and programming who wish to build solid knowledge in innovative AI applications during their business specialization
• Students do not need to apply for the Extended Major at the time of admission. Enrollment in the Extended Major in AI is open to students from the selected business majors in the section below, regardless of their admission route (program-based or school-based), in the fall term of Year 2, when students confirm their first business major
• Intake quota is 30
• Students are required to take at least 22 credits, which include cross-disciplinary seminars, a design thinking course, and a capstone project, within the regular 4-year time frame
• Award with a title bearing both the traditional major subject and the Extended Major in AI

Extended Major in Digital Media and Creative Arts(DMCA)
• Suitable for students who wish to master how creativity creates value in business communication and maximizes the consumer experience and business model
• A perfect pathway for students who wish to pursue a sought-after business major and their passion for art simultaneously
• Students do not need to apply for the Extended Major at the time of admission. Enrollment in this Extended Major is open to students from the selected business majors in the section below, regardless of their admission route (program-based or school-based), in the fall term of Year 2, when students confirm their first business major
• Intake quota is 15
• Students are required to take at least 21 credits, which include cross-disciplinary seminars, a design thinking course, and a capstone project, within the regular 4-year time frame
• The required courses equip students with fundamental knowledge in creative and digital media, and the elective courses, ranging from Game Programming to Enjoyment of Classical Music, give students great flexibility to pursue their interests. Students may also opt for electives that complement their business study: for instance, Information Systems and Business Protections for Innovations, or Marketing and Visual Communication
• Award with a title bearing both the traditional major subject and the Extended Major in DMCA

Selected Business Majors for Extended Major in AI / DMCA
[term:source:field_programs_modules:2:entity] Business with Extended Major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability > Modules
[term:source:field_programs_modules:2:target_id] 7780
[term:source:field_programs_modules:2:target_revision_id] 206312
[term:source:name] Business with Extended Major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability
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[term:source:parent:changed] Tue, 08/26/2025 - 14:33
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[term:source:parent:changed:short] 08/26/2025 - 14:33
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[term:source:parent:field_programs_modules]
Title
Overview
Description

The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs.

Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. 

Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST)

Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s).

An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".

 

Image
,
Title
QS World University Rankings 2025
Module Reference
Rank Number
24
Title
in Computer Science and Information Systems
Rank Description
No.2 in Hong Kong
Rank Number
26
Title
in Business and Management Studies
Rank Description
No.1 in Hong Kong
Rank Number
34
Title
in Accounting and Finance
Rank Description
No.2 in Hong Kong
Rank Number
27
Title
in Economics and Econometrics
Rank Description
No.1 in Hong Kong
Rank Number
26
Title
in Statistics and Operational Research
Rank Description
No.2 in Hong Kong
,
Title
Career Prospects
Description

Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 

2024 Graduates placement

  • Over 99% of graduates had one job offer in hand
  • Over 80% obtained the first offer before graduation or within 1 month after graduation

Our graduates are widely welcomed across industries, and the top employers in recent years include:

  • AlphaSights
  • Bank of America
  • Citibank
  • Deloitte
  • EY
  • Goldman Sachs
  • HSBC
  • JP Morgan
  • KPMG
  • Morgan Stanley
  • PricewaterhouseCoopers (PwC)
  • Societe Generale
  • UBS
Image
,
Title
Admissions and Programs
Description

Students who would like to take time to explore their academic interests may enter the School via the school-based admission route (Application Choice: Business & Management) and enroll in a major via the Major Selection Exercise by Year 2 fall term. As one of the best-regarded and most comprehensive business and management programs in Hong Kong, B&M provides students with a broad foundation of knowledge and great flexibility in learning.

For students who have a strong interest in a specific area of business at the time of admission, the program-based admission route  (Application Choice: BBA in Marketing, BSc in Economics and Finance ,etc.) allows them to enroll directly into the program of their interest.

Students of both school-based and program-based routes will follow an identical broad curriculum in their first three terms. 

Key features of the B&M program

• In the first three terms, students will be exposed to a wide variety of business and other foundational subjects (i.e. Business Core courses) so that they can fully explore their study interest and academic strength before choosing one or more specialties in Major Selection Exercise.

• About half of the planned major seats are reserved for B&M program students to enroll in the major via the Major Selection Exercise at the end of the first three terms (i.e. Year 2 Fall term).

• Close to 90% of business students were admitted into their first- or second-choice major through major selection exercises.

• Joint-school programs (BSc Biotechnology and Business, BSc Mathematics and Economics, BSc in Sustainable and Green Finance and BSc in Risk Management and Business Intelligence) and interdisciplinary programs (BEng/BSc and BBA Dual Degree Program in Technology and Management, BSc in Environmental Management & Technology Program and BSc in Individualized Interdisciplinary Major Program) are also available in the Major Selection Exercise.

• Students joining the business school through both program-based and school-based routes, as long as they meet the extended major requirements, are eligible to apply for the extended major.

 

School of Business and Management Jointly offered by School of Business and Management and the Division of Environment and Sustainability Jointly offered by the School of Science and School of Business and Management Jointly offered by the School of Science, School of Engineering, and School of Business and Management Joint University Program Interdisciplinary Programs
Title
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Module Reference
Title
Jointly offered by the School of Science and School of Business and Management
Title
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Title
Joint University Program
,
Module Reference
Dynamic Content Ref
Content Ref Modules
Type of Dynamic Blocks
Student Sharing Reference
Content
In addition to nurturing rigorous academic skills, the WBB offers unique opportunities to explore your interests, talents, and limitations. If you’re willing to embrace the future of international business, this is the program for you.
Student Name
Sophia LIM
Student Program
World Bachelor in Business
Year
Class of 2017
,
Module Reference
,
Module Reference
[term:source:parent:field_programs_modules:0]
Title
Overview
Description

The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs.

Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. 

Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST)

Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s).

An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".

 

Image
[term:source:parent:field_programs_modules:1]
Title
QS World University Rankings 2025
Module Reference
Rank Number
24
Title
in Computer Science and Information Systems
Rank Description
No.2 in Hong Kong
Rank Number
26
Title
in Business and Management Studies
Rank Description
No.1 in Hong Kong
Rank Number
34
Title
in Accounting and Finance
Rank Description
No.2 in Hong Kong
Rank Number
27
Title
in Economics and Econometrics
Rank Description
No.1 in Hong Kong
Rank Number
26
Title
in Statistics and Operational Research
Rank Description
No.2 in Hong Kong
[term:source:parent:field_programs_modules:2]
Title
Career Prospects
Description

Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 

2024 Graduates placement

  • Over 99% of graduates had one job offer in hand
  • Over 80% obtained the first offer before graduation or within 1 month after graduation

Our graduates are widely welcomed across industries, and the top employers in recent years include:

  • AlphaSights
  • Bank of America
  • Citibank
  • Deloitte
  • EY
  • Goldman Sachs
  • HSBC
  • JP Morgan
  • KPMG
  • Morgan Stanley
  • PricewaterhouseCoopers (PwC)
  • Societe Generale
  • UBS
Image
[term:source:parent:name] School of Business and Management
[term:source:parent:root:changed] Tue, 08/26/2025 - 14:33
[term:source:parent:root:edit-url] https://join.hkust.edu.hk/taxonomy/term/5215/edit
[term:source:parent:root:field_programs_modules]
Title
Overview
Description

The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs.

Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. 

Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST)

Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s).

An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".

 

Image
,
Title
QS World University Rankings 2025
Module Reference
Rank Number
24
Title
in Computer Science and Information Systems
Rank Description
No.2 in Hong Kong
Rank Number
26
Title
in Business and Management Studies
Rank Description
No.1 in Hong Kong
Rank Number
34
Title
in Accounting and Finance
Rank Description
No.2 in Hong Kong
Rank Number
27
Title
in Economics and Econometrics
Rank Description
No.1 in Hong Kong
Rank Number
26
Title
in Statistics and Operational Research
Rank Description
No.2 in Hong Kong
,
Title
Career Prospects
Description

Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 

2024 Graduates placement

  • Over 99% of graduates had one job offer in hand
  • Over 80% obtained the first offer before graduation or within 1 month after graduation

Our graduates are widely welcomed across industries, and the top employers in recent years include:

  • AlphaSights
  • Bank of America
  • Citibank
  • Deloitte
  • EY
  • Goldman Sachs
  • HSBC
  • JP Morgan
  • KPMG
  • Morgan Stanley
  • PricewaterhouseCoopers (PwC)
  • Societe Generale
  • UBS
Image
,
Title
Admissions and Programs
Description

Students who would like to take time to explore their academic interests may enter the School via the school-based admission route (Application Choice: Business & Management) and enroll in a major via the Major Selection Exercise by Year 2 fall term. As one of the best-regarded and most comprehensive business and management programs in Hong Kong, B&M provides students with a broad foundation of knowledge and great flexibility in learning.

For students who have a strong interest in a specific area of business at the time of admission, the program-based admission route  (Application Choice: BBA in Marketing, BSc in Economics and Finance ,etc.) allows them to enroll directly into the program of their interest.

Students of both school-based and program-based routes will follow an identical broad curriculum in their first three terms. 

Key features of the B&M program

• In the first three terms, students will be exposed to a wide variety of business and other foundational subjects (i.e. Business Core courses) so that they can fully explore their study interest and academic strength before choosing one or more specialties in Major Selection Exercise.

• About half of the planned major seats are reserved for B&M program students to enroll in the major via the Major Selection Exercise at the end of the first three terms (i.e. Year 2 Fall term).

• Close to 90% of business students were admitted into their first- or second-choice major through major selection exercises.

• Joint-school programs (BSc Biotechnology and Business, BSc Mathematics and Economics, BSc in Sustainable and Green Finance and BSc in Risk Management and Business Intelligence) and interdisciplinary programs (BEng/BSc and BBA Dual Degree Program in Technology and Management, BSc in Environmental Management & Technology Program and BSc in Individualized Interdisciplinary Major Program) are also available in the Major Selection Exercise.

• Students joining the business school through both program-based and school-based routes, as long as they meet the extended major requirements, are eligible to apply for the extended major.

 

School of Business and Management Jointly offered by School of Business and Management and the Division of Environment and Sustainability Jointly offered by the School of Science and School of Business and Management Jointly offered by the School of Science, School of Engineering, and School of Business and Management Joint University Program Interdisciplinary Programs
Title
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Module Reference
Title
Jointly offered by the School of Science and School of Business and Management
Title
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Title
Joint University Program
,
Module Reference
Dynamic Content Ref
Content Ref Modules
Type of Dynamic Blocks
Student Sharing Reference
Content
In addition to nurturing rigorous academic skills, the WBB offers unique opportunities to explore your interests, talents, and limitations. If you’re willing to embrace the future of international business, this is the program for you.
Student Name
Sophia LIM
Student Program
World Bachelor in Business
Year
Class of 2017
,
Module Reference
,
Module Reference
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[term:source:root:changed] Tue, 08/26/2025 - 14:33
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[term:source:root:changed:fallback] Tue, 08/26/2025 - 14:33
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[term:source:root:changed:html_month] 2025-08
[term:source:root:changed:html_time] 14:33:35
[term:source:root:changed:html_week] 2025-W35
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[term:source:root:changed:long] Tuesday, August 26, 2025 - 14:33
[term:source:root:changed:medium] Tue, 08/26/2025 - 14:33
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[term:source:root:changed:timer_format] Tue Aug 26 2025 14:33:35 +0800
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[term:source:root:language:direction] ltr
[term:source:root:language:langcode] en
[term:source:root:language:name] English
[term:source:root:field_programs_modules]
Title
Overview
Description

The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs.

Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. 

Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST)

Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s).

An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".

 

Image
,
Title
QS World University Rankings 2025
Module Reference
Rank Number
24
Title
in Computer Science and Information Systems
Rank Description
No.2 in Hong Kong
Rank Number
26
Title
in Business and Management Studies
Rank Description
No.1 in Hong Kong
Rank Number
34
Title
in Accounting and Finance
Rank Description
No.2 in Hong Kong
Rank Number
27
Title
in Economics and Econometrics
Rank Description
No.1 in Hong Kong
Rank Number
26
Title
in Statistics and Operational Research
Rank Description
No.2 in Hong Kong
,
Title
Career Prospects
Description

Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 

2024 Graduates placement

  • Over 99% of graduates had one job offer in hand
  • Over 80% obtained the first offer before graduation or within 1 month after graduation

Our graduates are widely welcomed across industries, and the top employers in recent years include:

  • AlphaSights
  • Bank of America
  • Citibank
  • Deloitte
  • EY
  • Goldman Sachs
  • HSBC
  • JP Morgan
  • KPMG
  • Morgan Stanley
  • PricewaterhouseCoopers (PwC)
  • Societe Generale
  • UBS
Image
,
Title
Admissions and Programs
Description

Students who would like to take time to explore their academic interests may enter the School via the school-based admission route (Application Choice: Business & Management) and enroll in a major via the Major Selection Exercise by Year 2 fall term. As one of the best-regarded and most comprehensive business and management programs in Hong Kong, B&M provides students with a broad foundation of knowledge and great flexibility in learning.

For students who have a strong interest in a specific area of business at the time of admission, the program-based admission route  (Application Choice: BBA in Marketing, BSc in Economics and Finance ,etc.) allows them to enroll directly into the program of their interest.

Students of both school-based and program-based routes will follow an identical broad curriculum in their first three terms. 

Key features of the B&M program

• In the first three terms, students will be exposed to a wide variety of business and other foundational subjects (i.e. Business Core courses) so that they can fully explore their study interest and academic strength before choosing one or more specialties in Major Selection Exercise.

• About half of the planned major seats are reserved for B&M program students to enroll in the major via the Major Selection Exercise at the end of the first three terms (i.e. Year 2 Fall term).

• Close to 90% of business students were admitted into their first- or second-choice major through major selection exercises.

• Joint-school programs (BSc Biotechnology and Business, BSc Mathematics and Economics, BSc in Sustainable and Green Finance and BSc in Risk Management and Business Intelligence) and interdisciplinary programs (BEng/BSc and BBA Dual Degree Program in Technology and Management, BSc in Environmental Management & Technology Program and BSc in Individualized Interdisciplinary Major Program) are also available in the Major Selection Exercise.

• Students joining the business school through both program-based and school-based routes, as long as they meet the extended major requirements, are eligible to apply for the extended major.

 

School of Business and Management Jointly offered by School of Business and Management and the Division of Environment and Sustainability Jointly offered by the School of Science and School of Business and Management Jointly offered by the School of Science, School of Engineering, and School of Business and Management Joint University Program Interdisciplinary Programs
Title
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Module Reference
Title
Jointly offered by the School of Science and School of Business and Management
Title
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Title
Joint University Program
,
Module Reference
Dynamic Content Ref
Content Ref Modules
Type of Dynamic Blocks
Student Sharing Reference
Content
In addition to nurturing rigorous academic skills, the WBB offers unique opportunities to explore your interests, talents, and limitations. If you’re willing to embrace the future of international business, this is the program for you.
Student Name
Sophia LIM
Student Program
World Bachelor in Business
Year
Class of 2017
,
Module Reference
,
Module Reference
[term:source:root:field_programs_modules:0]
Title
Overview
Description

The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs.

Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. 

Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST)

Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s).

An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".

 

Image
[term:source:root:field_programs_modules:1]
Title
QS World University Rankings 2025
Module Reference
Rank Number
24
Title
in Computer Science and Information Systems
Rank Description
No.2 in Hong Kong
Rank Number
26
Title
in Business and Management Studies
Rank Description
No.1 in Hong Kong
Rank Number
34
Title
in Accounting and Finance
Rank Description
No.2 in Hong Kong
Rank Number
27
Title
in Economics and Econometrics
Rank Description
No.1 in Hong Kong
Rank Number
26
Title
in Statistics and Operational Research
Rank Description
No.2 in Hong Kong
[term:source:root:field_programs_modules:2]
Title
Career Prospects
Description

Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 

2024 Graduates placement

  • Over 99% of graduates had one job offer in hand
  • Over 80% obtained the first offer before graduation or within 1 month after graduation

Our graduates are widely welcomed across industries, and the top employers in recent years include:

  • AlphaSights
  • Bank of America
  • Citibank
  • Deloitte
  • EY
  • Goldman Sachs
  • HSBC
  • JP Morgan
  • KPMG
  • Morgan Stanley
  • PricewaterhouseCoopers (PwC)
  • Societe Generale
  • UBS
Image
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[term:vocabulary] Programs
[term:vocabulary:edit-url] https://join.hkust.edu.hk/admin/structure/taxonomy/manage/programs
[term:vocabulary:machine-name] programs
[term:vocabulary:name] Programs
[term:vocabulary:term-count] 58
[term:vocabulary:vid] programs
[term:field_gaokao_title]
[term:field_gaokao_school]
[term:field_gaokao_others]
[term:field_gaokao_apply]
[term:field_gaokao_program]
[term:field_gaokao_requirement]