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Overview
Description
Talents with the ability to integrate knowledge from multiple disciplines, digital and transferable skills, and agility are in high demand in the technologically connected and driven business world. In addition to the traditional double major and/or minor approach, the flexible credit-based curriculum at the School of Business and Management allows motivated students to take additional credit. This way, students can pursue an Extended Major in addition to their business studies and complete the entire program within the 4-year time frame. Students are not required to decide whether they want to pursue an Extended Major at the time of admission. Instead, they have the autonomy to discover their academic interests and strengths at their own pace and to apply for an Extended Major at the end of the third semester (i.e., in the fall term of Year 2). Students from the selected business majors, regardless of their admission route (school-based or program-based), are eligible for an Extended major if they meet the major requirements. Please scroll down for the selected business majors list. Image
![]() Title
Career Prospects
Description
Extended Major in Artificial Intelligence(AI) Business graduates with cross-disciplinary knowledge and digital skills have an additional competitive edge in the job market. Students of the Extended Major in AI will also be equipped to process complex information and formulate solutions, a quality that is highly valued by employers.
Extended Major in Digital Media and Creative Arts(DMCA) In addition to the outstanding written, verbal, non-verbal, and visual communication skills that are essential to success in any business sector, DMCA graduates will be well-trained to create ethically and legally sound content for different audiences. These skills are highly desirable, especially in today’s society, where citizens are highly sensitive to controversial issues. Being able to integrate multiple media and apply them in a business context also puts DMCA graduates in favorable positions, particularly in corporate communication, public relations, marketing, and advertising. Image
![]() Title
Admissions and Programs
Description
Two Extended Majors are offered to business students. Extended Major in Artificial Intelligence(AI) Extended Major in Digital Media and Creative Arts(DMCA)
Selected Business Majors for Extended Major in AI / DMCA
Title
Selected Business Majors for Extended Major in AI / DMCA
Module Reference
Link
Link
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Content Ref Modules
Type of Dynamic Blocks
Dynamic Block Module
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[term:field_programs_modules:0] | Title
Overview
Description
Talents with the ability to integrate knowledge from multiple disciplines, digital and transferable skills, and agility are in high demand in the technologically connected and driven business world. In addition to the traditional double major and/or minor approach, the flexible credit-based curriculum at the School of Business and Management allows motivated students to take additional credit. This way, students can pursue an Extended Major in addition to their business studies and complete the entire program within the 4-year time frame. Students are not required to decide whether they want to pursue an Extended Major at the time of admission. Instead, they have the autonomy to discover their academic interests and strengths at their own pace and to apply for an Extended Major at the end of the third semester (i.e., in the fall term of Year 2). Students from the selected business majors, regardless of their admission route (school-based or program-based), are eligible for an Extended major if they meet the major requirements. Please scroll down for the selected business majors list. Image
![]() |
[term:field_programs_modules:0:entity] | Business with Extended Major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability > Modules |
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[term:field_programs_modules:0:entity:field_lpm_description_cke] | Talents with the ability to integrate knowledge from multiple disciplines, digital and transferable skills, and agility are in high demand in the technologically connected and driven business world. In addition to the traditional double major and/or minor approach, the flexible credit-based curriculum at the School of Business and Management allows motivated students to take additional credit. This way, students can pursue an Extended Major in addition to their business studies and complete the entire program within the 4-year time frame. Students are not required to decide whether they want to pursue an Extended Major at the time of admission. Instead, they have the autonomy to discover their academic interests and strengths at their own pace and to apply for an Extended Major at the end of the third semester (i.e., in the fall term of Year 2). Students from the selected business majors, regardless of their admission route (school-based or program-based), are eligible for an Extended major if they meet the major requirements. Please scroll down for the selected business majors list. |
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Career Prospects
Description
Extended Major in Artificial Intelligence(AI) Business graduates with cross-disciplinary knowledge and digital skills have an additional competitive edge in the job market. Students of the Extended Major in AI will also be equipped to process complex information and formulate solutions, a quality that is highly valued by employers.
Extended Major in Digital Media and Creative Arts(DMCA) In addition to the outstanding written, verbal, non-verbal, and visual communication skills that are essential to success in any business sector, DMCA graduates will be well-trained to create ethically and legally sound content for different audiences. These skills are highly desirable, especially in today’s society, where citizens are highly sensitive to controversial issues. Being able to integrate multiple media and apply them in a business context also puts DMCA graduates in favorable positions, particularly in corporate communication, public relations, marketing, and advertising. Image
![]() |
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[term:field_programs_modules:1:entity:field_lpm_description_cke] | Extended Major in Artificial Intelligence(AI) Business graduates with cross-disciplinary knowledge and digital skills have an additional competitive edge in the job market. Students of the Extended Major in AI will also be equipped to process complex information and formulate solutions, a quality that is highly valued by employers.
Extended Major in Digital Media and Creative Arts(DMCA) In addition to the outstanding written, verbal, non-verbal, and visual communication skills that are essential to success in any business sector, DMCA graduates will be well-trained to create ethically and legally sound content for different audiences. These skills are highly desirable, especially in today’s society, where citizens are highly sensitive to controversial issues. Being able to integrate multiple media and apply them in a business context also puts DMCA graduates in favorable positions, particularly in corporate communication, public relations, marketing, and advertising. |
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Admissions and Programs
Description
Two Extended Majors are offered to business students. Extended Major in Artificial Intelligence(AI) Extended Major in Digital Media and Creative Arts(DMCA)
Selected Business Majors for Extended Major in AI / DMCA
Title
Selected Business Majors for Extended Major in AI / DMCA
Module Reference
Link
Link
Link
Link
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Selected Business Majors for Extended Major in AI / DMCA
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Link
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[term:parent:changed:day_month_year] | 26 Aug 2025 |
[term:parent:changed:fallback] | Tue, 08/26/2025 - 14:33 |
[term:parent:changed:html_date] | 2025-08-26 |
[term:parent:changed:html_datetime] | 2025-08-26T14:33:35+0800 |
[term:parent:changed:html_month] | 2025-08 |
[term:parent:changed:html_time] | 14:33:35 |
[term:parent:changed:html_week] | 2025-W35 |
[term:parent:changed:html_year] | 2025 |
[term:parent:changed:html_yearless_date] | 08-26 |
[term:parent:changed:long] | Tuesday, August 26, 2025 - 14:33 |
[term:parent:changed:medium] | Tue, 08/26/2025 - 14:33 |
[term:parent:changed:urao_month_day_year] | Aug 26, 2025 |
[term:parent:changed:raw] | 1756190015 |
[term:parent:changed:short] | 08/26/2025 - 14:33 |
[term:parent:changed:since] | 3 weeks 2 days |
[term:parent:changed:timeline_date] | 20250826 |
[term:parent:changed:timer_format] | Tue Aug 26 2025 14:33:35 +0800 |
[term:parent:edit-url] | https://join.hkust.edu.hk/taxonomy/term/5215/edit |
[term:parent:language:direction] | ltr |
[term:parent:language:langcode] | en |
[term:parent:language:name] | English |
[term:parent:field_programs_modules] | Title
Overview
Description
The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs. Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST) Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s). An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".
Image
![]() Title
QS World University Rankings 2025
Module Reference
Title
Career Prospects
Description
Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 2024 Graduates placement
Our graduates are widely welcomed across industries, and the top employers in recent years include:
Image
![]() Title
Admissions and Programs
Description
Students who would like to take time to explore their academic interests may enter the School via the school-based admission route (Application Choice: Business & Management) and enroll in a major via the Major Selection Exercise by Year 2 fall term. As one of the best-regarded and most comprehensive business and management programs in Hong Kong, B&M provides students with a broad foundation of knowledge and great flexibility in learning. For students who have a strong interest in a specific area of business at the time of admission, the program-based admission route (Application Choice: BBA in Marketing, BSc in Economics and Finance ,etc.) allows them to enroll directly into the program of their interest. Students of both school-based and program-based routes will follow an identical broad curriculum in their first three terms. Key features of the B&M program • In the first three terms, students will be exposed to a wide variety of business and other foundational subjects (i.e. Business Core courses) so that they can fully explore their study interest and academic strength before choosing one or more specialties in Major Selection Exercise. • About half of the planned major seats are reserved for B&M program students to enroll in the major via the Major Selection Exercise at the end of the first three terms (i.e. Year 2 Fall term). • Close to 90% of business students were admitted into their first- or second-choice major through major selection exercises. • Joint-school programs (BSc Biotechnology and Business, BSc Mathematics and Economics, BSc in Sustainable and Green Finance and BSc in Risk Management and Business Intelligence) and interdisciplinary programs (BEng/BSc and BBA Dual Degree Program in Technology and Management, BSc in Environmental Management & Technology Program and BSc in Individualized Interdisciplinary Major Program) are also available in the Major Selection Exercise. • Students joining the business school through both program-based and school-based routes, as long as they meet the extended major requirements, are eligible to apply for the extended major.
School of Business and Management
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Jointly offered by the School of Science and School of Business and Management
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Joint University Program
Interdisciplinary Programs
Title
School of Business and Management
Module Reference
Link
Link
Link
Link
Link
BBA in General Business Management
Title
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Module Reference
Title
Jointly offered by the School of Science and School of Business and Management
Module Reference
Title
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Module Reference
Title
Joint University Program
Module Reference
Title
Interdisciplinary Programs
Module Reference
Dynamic Content Ref
Content Ref Modules
Type of Dynamic Blocks
Dynamic Block Module
Student Sharing Reference
![]() Content
In addition to nurturing rigorous academic skills, the WBB offers unique opportunities to explore your interests, talents, and limitations. If you’re willing to embrace the future of international business, this is the program for you.
Student Name
Sophia LIM
Student Program
World Bachelor in Business
Year
Class of 2017
|
[term:parent:field_programs_modules:0] | Title
Overview
Description
The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs. Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST) Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s). An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".
Image
![]() |
[term:parent:field_programs_modules:0:entity] | School of Business and Management > Modules |
[term:parent:field_programs_modules:0:target_id] | 1562 |
[term:parent:field_programs_modules:0:target_revision_id] | 7383 |
[term:parent:field_programs_modules:1] | Title
QS World University Rankings 2025
Module Reference
|
[term:parent:field_programs_modules:1:entity] | School of Business and Management > Modules |
[term:parent:field_programs_modules:1:target_id] | 1569 |
[term:parent:field_programs_modules:1:target_revision_id] | 7390 |
[term:parent:field_programs_modules:2] | Title
Career Prospects
Description
Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 2024 Graduates placement
Our graduates are widely welcomed across industries, and the top employers in recent years include:
Image
![]() |
[term:parent:field_programs_modules:2:entity] | School of Business and Management > Modules |
[term:parent:field_programs_modules:2:target_id] | 1570 |
[term:parent:field_programs_modules:2:target_revision_id] | 7391 |
[term:parent:name] | School of Business and Management |
[term:parent:root:changed] | Tue, 08/26/2025 - 14:33 |
[term:parent:root:changed:day_month_year] | 26 Aug 2025 |
[term:parent:root:changed:fallback] | Tue, 08/26/2025 - 14:33 |
[term:parent:root:changed:html_date] | 2025-08-26 |
[term:parent:root:changed:html_datetime] | 2025-08-26T14:33:35+0800 |
[term:parent:root:changed:html_month] | 2025-08 |
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[term:parent:root:changed:html_year] | 2025 |
[term:parent:root:changed:html_yearless_date] | 08-26 |
[term:parent:root:changed:long] | Tuesday, August 26, 2025 - 14:33 |
[term:parent:root:changed:medium] | Tue, 08/26/2025 - 14:33 |
[term:parent:root:changed:urao_month_day_year] | Aug 26, 2025 |
[term:parent:root:changed:raw] | 1756190015 |
[term:parent:root:changed:short] | 08/26/2025 - 14:33 |
[term:parent:root:changed:since] | 3 weeks 2 days |
[term:parent:root:changed:timeline_date] | 20250826 |
[term:parent:root:changed:timer_format] | Tue Aug 26 2025 14:33:35 +0800 |
[term:parent:root:edit-url] | https://join.hkust.edu.hk/taxonomy/term/5215/edit |
[term:parent:root:language:direction] | ltr |
[term:parent:root:language:langcode] | en |
[term:parent:root:language:name] | English |
[term:parent:root:field_programs_modules] | Title
Overview
Description
The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs. Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST) Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s). An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".
Image
![]() Title
QS World University Rankings 2025
Module Reference
Title
Career Prospects
Description
Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 2024 Graduates placement
Our graduates are widely welcomed across industries, and the top employers in recent years include:
Image
![]() Title
Admissions and Programs
Description
Students who would like to take time to explore their academic interests may enter the School via the school-based admission route (Application Choice: Business & Management) and enroll in a major via the Major Selection Exercise by Year 2 fall term. As one of the best-regarded and most comprehensive business and management programs in Hong Kong, B&M provides students with a broad foundation of knowledge and great flexibility in learning. For students who have a strong interest in a specific area of business at the time of admission, the program-based admission route (Application Choice: BBA in Marketing, BSc in Economics and Finance ,etc.) allows them to enroll directly into the program of their interest. Students of both school-based and program-based routes will follow an identical broad curriculum in their first three terms. Key features of the B&M program • In the first three terms, students will be exposed to a wide variety of business and other foundational subjects (i.e. Business Core courses) so that they can fully explore their study interest and academic strength before choosing one or more specialties in Major Selection Exercise. • About half of the planned major seats are reserved for B&M program students to enroll in the major via the Major Selection Exercise at the end of the first three terms (i.e. Year 2 Fall term). • Close to 90% of business students were admitted into their first- or second-choice major through major selection exercises. • Joint-school programs (BSc Biotechnology and Business, BSc Mathematics and Economics, BSc in Sustainable and Green Finance and BSc in Risk Management and Business Intelligence) and interdisciplinary programs (BEng/BSc and BBA Dual Degree Program in Technology and Management, BSc in Environmental Management & Technology Program and BSc in Individualized Interdisciplinary Major Program) are also available in the Major Selection Exercise. • Students joining the business school through both program-based and school-based routes, as long as they meet the extended major requirements, are eligible to apply for the extended major.
School of Business and Management
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Jointly offered by the School of Science and School of Business and Management
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Joint University Program
Interdisciplinary Programs
Title
School of Business and Management
Module Reference
Link
Link
Link
Link
Link
BBA in General Business Management
Title
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Module Reference
Title
Jointly offered by the School of Science and School of Business and Management
Module Reference
Title
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Module Reference
Title
Joint University Program
Module Reference
Title
Interdisciplinary Programs
Module Reference
Dynamic Content Ref
Content Ref Modules
Type of Dynamic Blocks
Dynamic Block Module
Student Sharing Reference
![]() Content
In addition to nurturing rigorous academic skills, the WBB offers unique opportunities to explore your interests, talents, and limitations. If you’re willing to embrace the future of international business, this is the program for you.
Student Name
Sophia LIM
Student Program
World Bachelor in Business
Year
Class of 2017
|
[term:parent:root:field_programs_modules:0] | Title
Overview
Description
The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs. Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST) Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s). An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".
Image
![]() |
[term:parent:root:field_programs_modules:1] | Title
QS World University Rankings 2025
Module Reference
|
[term:parent:root:field_programs_modules:2] | Title
Career Prospects
Description
Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 2024 Graduates placement
Our graduates are widely welcomed across industries, and the top employers in recent years include:
Image
![]() |
[term:parent:root:name] | School of Business and Management |
[term:parent:root:field_sort_by_character] | S |
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[term:parent:root:field_programs_title:value] | School of Business and Management |
[term:parent:root:source:changed] | Tue, 08/26/2025 - 14:33 |
[term:parent:root:source:edit-url] | https://join.hkust.edu.hk/taxonomy/term/5215/edit |
[term:parent:root:source:field_programs_modules] | Title
Overview
Description
The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs. Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST) Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s). An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".
Image
![]() Title
QS World University Rankings 2025
Module Reference
Title
Career Prospects
Description
Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 2024 Graduates placement
Our graduates are widely welcomed across industries, and the top employers in recent years include:
Image
![]() Title
Admissions and Programs
Description
Students who would like to take time to explore their academic interests may enter the School via the school-based admission route (Application Choice: Business & Management) and enroll in a major via the Major Selection Exercise by Year 2 fall term. As one of the best-regarded and most comprehensive business and management programs in Hong Kong, B&M provides students with a broad foundation of knowledge and great flexibility in learning. For students who have a strong interest in a specific area of business at the time of admission, the program-based admission route (Application Choice: BBA in Marketing, BSc in Economics and Finance ,etc.) allows them to enroll directly into the program of their interest. Students of both school-based and program-based routes will follow an identical broad curriculum in their first three terms. Key features of the B&M program • In the first three terms, students will be exposed to a wide variety of business and other foundational subjects (i.e. Business Core courses) so that they can fully explore their study interest and academic strength before choosing one or more specialties in Major Selection Exercise. • About half of the planned major seats are reserved for B&M program students to enroll in the major via the Major Selection Exercise at the end of the first three terms (i.e. Year 2 Fall term). • Close to 90% of business students were admitted into their first- or second-choice major through major selection exercises. • Joint-school programs (BSc Biotechnology and Business, BSc Mathematics and Economics, BSc in Sustainable and Green Finance and BSc in Risk Management and Business Intelligence) and interdisciplinary programs (BEng/BSc and BBA Dual Degree Program in Technology and Management, BSc in Environmental Management & Technology Program and BSc in Individualized Interdisciplinary Major Program) are also available in the Major Selection Exercise. • Students joining the business school through both program-based and school-based routes, as long as they meet the extended major requirements, are eligible to apply for the extended major.
School of Business and Management
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Jointly offered by the School of Science and School of Business and Management
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Joint University Program
Interdisciplinary Programs
Title
School of Business and Management
Module Reference
Link
Link
Link
Link
Link
BBA in General Business Management
Title
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Module Reference
Title
Jointly offered by the School of Science and School of Business and Management
Module Reference
Title
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Module Reference
Title
Joint University Program
Module Reference
Title
Interdisciplinary Programs
Module Reference
Dynamic Content Ref
Content Ref Modules
Type of Dynamic Blocks
Dynamic Block Module
Student Sharing Reference
![]() Content
In addition to nurturing rigorous academic skills, the WBB offers unique opportunities to explore your interests, talents, and limitations. If you’re willing to embrace the future of international business, this is the program for you.
Student Name
Sophia LIM
Student Program
World Bachelor in Business
Year
Class of 2017
|
[term:parent:root:source:name] | School of Business and Management |
[term:parent:root:source:field_sort_by_character] | S |
[term:parent:root:source:tid] | 5215 |
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[term:parent:root:source:vocabulary] | Programs |
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[term:parent:source:field_programs_modules] | Title
Overview
Description
The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs. Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST) Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s). An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".
Image
![]() Title
QS World University Rankings 2025
Module Reference
Title
Career Prospects
Description
Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 2024 Graduates placement
Our graduates are widely welcomed across industries, and the top employers in recent years include:
Image
![]() Title
Admissions and Programs
Description
Students who would like to take time to explore their academic interests may enter the School via the school-based admission route (Application Choice: Business & Management) and enroll in a major via the Major Selection Exercise by Year 2 fall term. As one of the best-regarded and most comprehensive business and management programs in Hong Kong, B&M provides students with a broad foundation of knowledge and great flexibility in learning. For students who have a strong interest in a specific area of business at the time of admission, the program-based admission route (Application Choice: BBA in Marketing, BSc in Economics and Finance ,etc.) allows them to enroll directly into the program of their interest. Students of both school-based and program-based routes will follow an identical broad curriculum in their first three terms. Key features of the B&M program • In the first three terms, students will be exposed to a wide variety of business and other foundational subjects (i.e. Business Core courses) so that they can fully explore their study interest and academic strength before choosing one or more specialties in Major Selection Exercise. • About half of the planned major seats are reserved for B&M program students to enroll in the major via the Major Selection Exercise at the end of the first three terms (i.e. Year 2 Fall term). • Close to 90% of business students were admitted into their first- or second-choice major through major selection exercises. • Joint-school programs (BSc Biotechnology and Business, BSc Mathematics and Economics, BSc in Sustainable and Green Finance and BSc in Risk Management and Business Intelligence) and interdisciplinary programs (BEng/BSc and BBA Dual Degree Program in Technology and Management, BSc in Environmental Management & Technology Program and BSc in Individualized Interdisciplinary Major Program) are also available in the Major Selection Exercise. • Students joining the business school through both program-based and school-based routes, as long as they meet the extended major requirements, are eligible to apply for the extended major.
School of Business and Management
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Jointly offered by the School of Science and School of Business and Management
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Joint University Program
Interdisciplinary Programs
Title
School of Business and Management
Module Reference
Link
Link
Link
Link
Link
BBA in General Business Management
Title
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Module Reference
Title
Jointly offered by the School of Science and School of Business and Management
Module Reference
Title
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Module Reference
Title
Joint University Program
Module Reference
Title
Interdisciplinary Programs
Module Reference
Dynamic Content Ref
Content Ref Modules
Type of Dynamic Blocks
Dynamic Block Module
Student Sharing Reference
![]() Content
In addition to nurturing rigorous academic skills, the WBB offers unique opportunities to explore your interests, talents, and limitations. If you’re willing to embrace the future of international business, this is the program for you.
Student Name
Sophia LIM
Student Program
World Bachelor in Business
Year
Class of 2017
|
[term:parent:source:field_programs_modules:0] | Title
Overview
Description
The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs. Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST) Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s). An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".
Image
![]() |
[term:parent:source:field_programs_modules:1] | Title
QS World University Rankings 2025
Module Reference
|
[term:parent:source:field_programs_modules:2] | Title
Career Prospects
Description
Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 2024 Graduates placement
Our graduates are widely welcomed across industries, and the top employers in recent years include:
Image
![]() |
[term:parent:source:name] | School of Business and Management |
[term:parent:source:root:changed] | Tue, 08/26/2025 - 14:33 |
[term:parent:source:root:edit-url] | https://join.hkust.edu.hk/taxonomy/term/5215/edit |
[term:parent:source:root:field_programs_modules] | Title
Overview
Description
The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs. Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST) Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s). An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".
Image
![]() Title
QS World University Rankings 2025
Module Reference
Title
Career Prospects
Description
Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 2024 Graduates placement
Our graduates are widely welcomed across industries, and the top employers in recent years include:
Image
![]() Title
Admissions and Programs
Description
Students who would like to take time to explore their academic interests may enter the School via the school-based admission route (Application Choice: Business & Management) and enroll in a major via the Major Selection Exercise by Year 2 fall term. As one of the best-regarded and most comprehensive business and management programs in Hong Kong, B&M provides students with a broad foundation of knowledge and great flexibility in learning. For students who have a strong interest in a specific area of business at the time of admission, the program-based admission route (Application Choice: BBA in Marketing, BSc in Economics and Finance ,etc.) allows them to enroll directly into the program of their interest. Students of both school-based and program-based routes will follow an identical broad curriculum in their first three terms. Key features of the B&M program • In the first three terms, students will be exposed to a wide variety of business and other foundational subjects (i.e. Business Core courses) so that they can fully explore their study interest and academic strength before choosing one or more specialties in Major Selection Exercise. • About half of the planned major seats are reserved for B&M program students to enroll in the major via the Major Selection Exercise at the end of the first three terms (i.e. Year 2 Fall term). • Close to 90% of business students were admitted into their first- or second-choice major through major selection exercises. • Joint-school programs (BSc Biotechnology and Business, BSc Mathematics and Economics, BSc in Sustainable and Green Finance and BSc in Risk Management and Business Intelligence) and interdisciplinary programs (BEng/BSc and BBA Dual Degree Program in Technology and Management, BSc in Environmental Management & Technology Program and BSc in Individualized Interdisciplinary Major Program) are also available in the Major Selection Exercise. • Students joining the business school through both program-based and school-based routes, as long as they meet the extended major requirements, are eligible to apply for the extended major.
School of Business and Management
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Jointly offered by the School of Science and School of Business and Management
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Joint University Program
Interdisciplinary Programs
Title
School of Business and Management
Module Reference
Link
Link
Link
Link
Link
BBA in General Business Management
Title
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Module Reference
Title
Jointly offered by the School of Science and School of Business and Management
Module Reference
Title
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Module Reference
Title
Joint University Program
Module Reference
Title
Interdisciplinary Programs
Module Reference
Dynamic Content Ref
Content Ref Modules
Type of Dynamic Blocks
Dynamic Block Module
Student Sharing Reference
![]() Content
In addition to nurturing rigorous academic skills, the WBB offers unique opportunities to explore your interests, talents, and limitations. If you’re willing to embrace the future of international business, this is the program for you.
Student Name
Sophia LIM
Student Program
World Bachelor in Business
Year
Class of 2017
|
[term:parent:source:root:name] | School of Business and Management |
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[term:parent:vocabulary] | Programs |
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[term:parent:vocabulary:machine-name] | programs |
[term:parent:vocabulary:name] | Programs |
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[term:root] | School of Business and Management |
[term:root:changed] | Tue, 08/26/2025 - 14:33 |
[term:root:changed:day_month_year] | 26 Aug 2025 |
[term:root:changed:fallback] | Tue, 08/26/2025 - 14:33 |
[term:root:changed:html_date] | 2025-08-26 |
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[term:root:changed:html_month] | 2025-08 |
[term:root:changed:html_time] | 14:33:35 |
[term:root:changed:html_week] | 2025-W35 |
[term:root:changed:html_year] | 2025 |
[term:root:changed:html_yearless_date] | 08-26 |
[term:root:changed:long] | Tuesday, August 26, 2025 - 14:33 |
[term:root:changed:medium] | Tue, 08/26/2025 - 14:33 |
[term:root:changed:urao_month_day_year] | Aug 26, 2025 |
[term:root:changed:raw] | 1756190015 |
[term:root:changed:short] | 08/26/2025 - 14:33 |
[term:root:changed:since] | 3 weeks 2 days |
[term:root:changed:timeline_date] | 20250826 |
[term:root:changed:timer_format] | Tue Aug 26 2025 14:33:35 +0800 |
[term:root:edit-url] | https://join.hkust.edu.hk/taxonomy/term/5215/edit |
[term:root:language:direction] | ltr |
[term:root:language:langcode] | en |
[term:root:language:name] | English |
[term:root:field_programs_modules] | Title
Overview
Description
The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs. Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST) Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s). An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".
Image
![]() Title
QS World University Rankings 2025
Module Reference
Title
Career Prospects
Description
Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 2024 Graduates placement
Our graduates are widely welcomed across industries, and the top employers in recent years include:
Image
![]() Title
Admissions and Programs
Description
Students who would like to take time to explore their academic interests may enter the School via the school-based admission route (Application Choice: Business & Management) and enroll in a major via the Major Selection Exercise by Year 2 fall term. As one of the best-regarded and most comprehensive business and management programs in Hong Kong, B&M provides students with a broad foundation of knowledge and great flexibility in learning. For students who have a strong interest in a specific area of business at the time of admission, the program-based admission route (Application Choice: BBA in Marketing, BSc in Economics and Finance ,etc.) allows them to enroll directly into the program of their interest. Students of both school-based and program-based routes will follow an identical broad curriculum in their first three terms. Key features of the B&M program • In the first three terms, students will be exposed to a wide variety of business and other foundational subjects (i.e. Business Core courses) so that they can fully explore their study interest and academic strength before choosing one or more specialties in Major Selection Exercise. • About half of the planned major seats are reserved for B&M program students to enroll in the major via the Major Selection Exercise at the end of the first three terms (i.e. Year 2 Fall term). • Close to 90% of business students were admitted into their first- or second-choice major through major selection exercises. • Joint-school programs (BSc Biotechnology and Business, BSc Mathematics and Economics, BSc in Sustainable and Green Finance and BSc in Risk Management and Business Intelligence) and interdisciplinary programs (BEng/BSc and BBA Dual Degree Program in Technology and Management, BSc in Environmental Management & Technology Program and BSc in Individualized Interdisciplinary Major Program) are also available in the Major Selection Exercise. • Students joining the business school through both program-based and school-based routes, as long as they meet the extended major requirements, are eligible to apply for the extended major.
School of Business and Management
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Jointly offered by the School of Science and School of Business and Management
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Joint University Program
Interdisciplinary Programs
Title
School of Business and Management
Module Reference
Link
Link
Link
Link
Link
BBA in General Business Management
Title
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Module Reference
Title
Jointly offered by the School of Science and School of Business and Management
Module Reference
Title
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Module Reference
Title
Joint University Program
Module Reference
Title
Interdisciplinary Programs
Module Reference
Dynamic Content Ref
Content Ref Modules
Type of Dynamic Blocks
Dynamic Block Module
Student Sharing Reference
![]() Content
In addition to nurturing rigorous academic skills, the WBB offers unique opportunities to explore your interests, talents, and limitations. If you’re willing to embrace the future of international business, this is the program for you.
Student Name
Sophia LIM
Student Program
World Bachelor in Business
Year
Class of 2017
|
[term:root:field_programs_modules:0] | Title
Overview
Description
The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs. Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST) Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s). An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".
Image
![]() |
[term:root:field_programs_modules:0:entity] | School of Business and Management > Modules |
[term:root:field_programs_modules:0:target_id] | 1562 |
[term:root:field_programs_modules:0:target_revision_id] | 7383 |
[term:root:field_programs_modules:1] | Title
QS World University Rankings 2025
Module Reference
|
[term:root:field_programs_modules:1:entity] | School of Business and Management > Modules |
[term:root:field_programs_modules:1:target_id] | 1569 |
[term:root:field_programs_modules:1:target_revision_id] | 7390 |
[term:root:field_programs_modules:2] | Title
Career Prospects
Description
Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 2024 Graduates placement
Our graduates are widely welcomed across industries, and the top employers in recent years include:
Image
![]() |
[term:root:field_programs_modules:2:entity] | School of Business and Management > Modules |
[term:root:field_programs_modules:2:target_id] | 1570 |
[term:root:field_programs_modules:2:target_revision_id] | 7391 |
[term:root:name] | School of Business and Management |
[term:root:field_sort_by_character] | S |
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[term:root:tid] | 5215 |
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[term:root:source:changed:day_month_year] | 26 Aug 2025 |
[term:root:source:changed:fallback] | Tue, 08/26/2025 - 14:33 |
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[term:root:source:changed:html_time] | 14:33:35 |
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[term:root:source:changed:html_year] | 2025 |
[term:root:source:changed:html_yearless_date] | 08-26 |
[term:root:source:changed:long] | Tuesday, August 26, 2025 - 14:33 |
[term:root:source:changed:medium] | Tue, 08/26/2025 - 14:33 |
[term:root:source:changed:urao_month_day_year] | Aug 26, 2025 |
[term:root:source:changed:raw] | 1756190015 |
[term:root:source:changed:short] | 08/26/2025 - 14:33 |
[term:root:source:changed:since] | 3 weeks 2 days |
[term:root:source:changed:timeline_date] | 20250826 |
[term:root:source:changed:timer_format] | Tue Aug 26 2025 14:33:35 +0800 |
[term:root:source:edit-url] | https://join.hkust.edu.hk/taxonomy/term/5215/edit |
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[term:root:source:language:langcode] | en |
[term:root:source:language:name] | English |
[term:root:source:field_programs_modules] | Title
Overview
Description
The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs. Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST) Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s). An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".
Image
![]() Title
QS World University Rankings 2025
Module Reference
Title
Career Prospects
Description
Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 2024 Graduates placement
Our graduates are widely welcomed across industries, and the top employers in recent years include:
Image
![]() Title
Admissions and Programs
Description
Students who would like to take time to explore their academic interests may enter the School via the school-based admission route (Application Choice: Business & Management) and enroll in a major via the Major Selection Exercise by Year 2 fall term. As one of the best-regarded and most comprehensive business and management programs in Hong Kong, B&M provides students with a broad foundation of knowledge and great flexibility in learning. For students who have a strong interest in a specific area of business at the time of admission, the program-based admission route (Application Choice: BBA in Marketing, BSc in Economics and Finance ,etc.) allows them to enroll directly into the program of their interest. Students of both school-based and program-based routes will follow an identical broad curriculum in their first three terms. Key features of the B&M program • In the first three terms, students will be exposed to a wide variety of business and other foundational subjects (i.e. Business Core courses) so that they can fully explore their study interest and academic strength before choosing one or more specialties in Major Selection Exercise. • About half of the planned major seats are reserved for B&M program students to enroll in the major via the Major Selection Exercise at the end of the first three terms (i.e. Year 2 Fall term). • Close to 90% of business students were admitted into their first- or second-choice major through major selection exercises. • Joint-school programs (BSc Biotechnology and Business, BSc Mathematics and Economics, BSc in Sustainable and Green Finance and BSc in Risk Management and Business Intelligence) and interdisciplinary programs (BEng/BSc and BBA Dual Degree Program in Technology and Management, BSc in Environmental Management & Technology Program and BSc in Individualized Interdisciplinary Major Program) are also available in the Major Selection Exercise. • Students joining the business school through both program-based and school-based routes, as long as they meet the extended major requirements, are eligible to apply for the extended major.
School of Business and Management
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Jointly offered by the School of Science and School of Business and Management
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Joint University Program
Interdisciplinary Programs
Title
School of Business and Management
Module Reference
Link
Link
Link
Link
Link
BBA in General Business Management
Title
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Module Reference
Title
Jointly offered by the School of Science and School of Business and Management
Module Reference
Title
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Module Reference
Title
Joint University Program
Module Reference
Title
Interdisciplinary Programs
Module Reference
Dynamic Content Ref
Content Ref Modules
Type of Dynamic Blocks
Dynamic Block Module
Student Sharing Reference
![]() Content
In addition to nurturing rigorous academic skills, the WBB offers unique opportunities to explore your interests, talents, and limitations. If you’re willing to embrace the future of international business, this is the program for you.
Student Name
Sophia LIM
Student Program
World Bachelor in Business
Year
Class of 2017
|
[term:root:source:field_programs_modules:0] | Title
Overview
Description
The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs. Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST) Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s). An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".
Image
![]() |
[term:root:source:field_programs_modules:1] | Title
QS World University Rankings 2025
Module Reference
|
[term:root:source:field_programs_modules:2] | Title
Career Prospects
Description
Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 2024 Graduates placement
Our graduates are widely welcomed across industries, and the top employers in recent years include:
Image
![]() |
[term:root:source:name] | School of Business and Management |
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[term:field_programs_sub_title] | SCHOOL OF BUSINESS AND MANAGEMENT |
[term:field_programs_sub_title:value] | SCHOOL OF BUSINESS AND MANAGEMENT |
[term:tid] | 46645 |
[term:field_time] | |
[term:field_programs_title] | Business with Extended Major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability |
[term:field_programs_title:value] | Business with Extended Major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability |
[term:source] | |
[term:source:changed] | Thu, 08/28/2025 - 14:20 |
[term:source:changed:day_month_year] | 28 Aug 2025 |
[term:source:changed:fallback] | Thu, 08/28/2025 - 14:20 |
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[term:source:changed:html_yearless_date] | 08-28 |
[term:source:changed:long] | Thursday, August 28, 2025 - 14:20 |
[term:source:changed:medium] | Thu, 08/28/2025 - 14:20 |
[term:source:changed:urao_month_day_year] | Aug 28, 2025 |
[term:source:changed:raw] | 1756362036 |
[term:source:changed:short] | 08/28/2025 - 14:20 |
[term:source:changed:since] | 3 weeks |
[term:source:changed:timeline_date] | 20250828 |
[term:source:changed:timer_format] | Thu Aug 28 2025 14:20:36 +0800 |
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[term:source:language:direction] | ltr |
[term:source:language:langcode] | en |
[term:source:language:name] | English |
[term:source:field_programs_modules] | Title
Overview
Description
Talents with the ability to integrate knowledge from multiple disciplines, digital and transferable skills, and agility are in high demand in the technologically connected and driven business world. In addition to the traditional double major and/or minor approach, the flexible credit-based curriculum at the School of Business and Management allows motivated students to take additional credit. This way, students can pursue an Extended Major in addition to their business studies and complete the entire program within the 4-year time frame. Students are not required to decide whether they want to pursue an Extended Major at the time of admission. Instead, they have the autonomy to discover their academic interests and strengths at their own pace and to apply for an Extended Major at the end of the third semester (i.e., in the fall term of Year 2). Students from the selected business majors, regardless of their admission route (school-based or program-based), are eligible for an Extended major if they meet the major requirements. Please scroll down for the selected business majors list. Image
![]() Title
Career Prospects
Description
Extended Major in Artificial Intelligence(AI) Business graduates with cross-disciplinary knowledge and digital skills have an additional competitive edge in the job market. Students of the Extended Major in AI will also be equipped to process complex information and formulate solutions, a quality that is highly valued by employers.
Extended Major in Digital Media and Creative Arts(DMCA) In addition to the outstanding written, verbal, non-verbal, and visual communication skills that are essential to success in any business sector, DMCA graduates will be well-trained to create ethically and legally sound content for different audiences. These skills are highly desirable, especially in today’s society, where citizens are highly sensitive to controversial issues. Being able to integrate multiple media and apply them in a business context also puts DMCA graduates in favorable positions, particularly in corporate communication, public relations, marketing, and advertising. Image
![]() Title
Admissions and Programs
Description
Two Extended Majors are offered to business students. Extended Major in Artificial Intelligence(AI) Extended Major in Digital Media and Creative Arts(DMCA)
Selected Business Majors for Extended Major in AI / DMCA
Title
Selected Business Majors for Extended Major in AI / DMCA
Module Reference
Link
Link
Link
Link
Module Reference
Dynamic Content Ref
Content Ref Modules
Type of Dynamic Blocks
Dynamic Block Module
|
[term:source:field_programs_modules:0] | Title
Overview
Description
Talents with the ability to integrate knowledge from multiple disciplines, digital and transferable skills, and agility are in high demand in the technologically connected and driven business world. In addition to the traditional double major and/or minor approach, the flexible credit-based curriculum at the School of Business and Management allows motivated students to take additional credit. This way, students can pursue an Extended Major in addition to their business studies and complete the entire program within the 4-year time frame. Students are not required to decide whether they want to pursue an Extended Major at the time of admission. Instead, they have the autonomy to discover their academic interests and strengths at their own pace and to apply for an Extended Major at the end of the third semester (i.e., in the fall term of Year 2). Students from the selected business majors, regardless of their admission route (school-based or program-based), are eligible for an Extended major if they meet the major requirements. Please scroll down for the selected business majors list. Image
![]() |
[term:source:field_programs_modules:0:entity] | Business with Extended Major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability > Modules |
[term:source:field_programs_modules:0:target_id] | 7771 |
[term:source:field_programs_modules:0:target_revision_id] | 206303 |
[term:source:field_programs_modules:1] | Title
Career Prospects
Description
Extended Major in Artificial Intelligence(AI) Business graduates with cross-disciplinary knowledge and digital skills have an additional competitive edge in the job market. Students of the Extended Major in AI will also be equipped to process complex information and formulate solutions, a quality that is highly valued by employers.
Extended Major in Digital Media and Creative Arts(DMCA) In addition to the outstanding written, verbal, non-verbal, and visual communication skills that are essential to success in any business sector, DMCA graduates will be well-trained to create ethically and legally sound content for different audiences. These skills are highly desirable, especially in today’s society, where citizens are highly sensitive to controversial issues. Being able to integrate multiple media and apply them in a business context also puts DMCA graduates in favorable positions, particularly in corporate communication, public relations, marketing, and advertising. Image
![]() |
[term:source:field_programs_modules:1:entity] | Business with Extended Major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability > Modules |
[term:source:field_programs_modules:1:target_id] | 7779 |
[term:source:field_programs_modules:1:target_revision_id] | 206311 |
[term:source:field_programs_modules:2] | Title
Admissions and Programs
Description
Two Extended Majors are offered to business students. Extended Major in Artificial Intelligence(AI) Extended Major in Digital Media and Creative Arts(DMCA)
Selected Business Majors for Extended Major in AI / DMCA
Title
Selected Business Majors for Extended Major in AI / DMCA
Module Reference
Link
Link
Link
Link
|
[term:source:field_programs_modules:2:entity] | Business with Extended Major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability > Modules |
[term:source:field_programs_modules:2:target_id] | 7780 |
[term:source:field_programs_modules:2:target_revision_id] | 206312 |
[term:source:name] | Business with Extended Major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability |
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[term:source:parent:changed] | Tue, 08/26/2025 - 14:33 |
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[term:source:parent:changed:raw] | 1756190015 |
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[term:source:parent:changed:since] | 3 weeks 2 days |
[term:source:parent:changed:timeline_date] | 20250826 |
[term:source:parent:changed:timer_format] | Tue Aug 26 2025 14:33:35 +0800 |
[term:source:parent:edit-url] | https://join.hkust.edu.hk/taxonomy/term/5215/edit |
[term:source:parent:language:direction] | ltr |
[term:source:parent:language:langcode] | en |
[term:source:parent:language:name] | English |
[term:source:parent:field_programs_modules] | Title
Overview
Description
The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs. Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST) Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s). An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".
Image
![]() Title
QS World University Rankings 2025
Module Reference
Title
Career Prospects
Description
Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 2024 Graduates placement
Our graduates are widely welcomed across industries, and the top employers in recent years include:
Image
![]() Title
Admissions and Programs
Description
Students who would like to take time to explore their academic interests may enter the School via the school-based admission route (Application Choice: Business & Management) and enroll in a major via the Major Selection Exercise by Year 2 fall term. As one of the best-regarded and most comprehensive business and management programs in Hong Kong, B&M provides students with a broad foundation of knowledge and great flexibility in learning. For students who have a strong interest in a specific area of business at the time of admission, the program-based admission route (Application Choice: BBA in Marketing, BSc in Economics and Finance ,etc.) allows them to enroll directly into the program of their interest. Students of both school-based and program-based routes will follow an identical broad curriculum in their first three terms. Key features of the B&M program • In the first three terms, students will be exposed to a wide variety of business and other foundational subjects (i.e. Business Core courses) so that they can fully explore their study interest and academic strength before choosing one or more specialties in Major Selection Exercise. • About half of the planned major seats are reserved for B&M program students to enroll in the major via the Major Selection Exercise at the end of the first three terms (i.e. Year 2 Fall term). • Close to 90% of business students were admitted into their first- or second-choice major through major selection exercises. • Joint-school programs (BSc Biotechnology and Business, BSc Mathematics and Economics, BSc in Sustainable and Green Finance and BSc in Risk Management and Business Intelligence) and interdisciplinary programs (BEng/BSc and BBA Dual Degree Program in Technology and Management, BSc in Environmental Management & Technology Program and BSc in Individualized Interdisciplinary Major Program) are also available in the Major Selection Exercise. • Students joining the business school through both program-based and school-based routes, as long as they meet the extended major requirements, are eligible to apply for the extended major.
School of Business and Management
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Jointly offered by the School of Science and School of Business and Management
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Joint University Program
Interdisciplinary Programs
Title
School of Business and Management
Module Reference
Link
Link
Link
Link
Link
BBA in General Business Management
Title
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Module Reference
Title
Jointly offered by the School of Science and School of Business and Management
Module Reference
Title
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Module Reference
Title
Joint University Program
Module Reference
Title
Interdisciplinary Programs
Module Reference
Dynamic Content Ref
Content Ref Modules
Type of Dynamic Blocks
Dynamic Block Module
Student Sharing Reference
![]() Content
In addition to nurturing rigorous academic skills, the WBB offers unique opportunities to explore your interests, talents, and limitations. If you’re willing to embrace the future of international business, this is the program for you.
Student Name
Sophia LIM
Student Program
World Bachelor in Business
Year
Class of 2017
|
[term:source:parent:field_programs_modules:0] | Title
Overview
Description
The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs. Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST) Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s). An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".
Image
![]() |
[term:source:parent:field_programs_modules:1] | Title
QS World University Rankings 2025
Module Reference
|
[term:source:parent:field_programs_modules:2] | Title
Career Prospects
Description
Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 2024 Graduates placement
Our graduates are widely welcomed across industries, and the top employers in recent years include:
Image
![]() |
[term:source:parent:name] | School of Business and Management |
[term:source:parent:root:changed] | Tue, 08/26/2025 - 14:33 |
[term:source:parent:root:edit-url] | https://join.hkust.edu.hk/taxonomy/term/5215/edit |
[term:source:parent:root:field_programs_modules] | Title
Overview
Description
The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs. Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST) Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s). An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".
Image
![]() Title
QS World University Rankings 2025
Module Reference
Title
Career Prospects
Description
Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 2024 Graduates placement
Our graduates are widely welcomed across industries, and the top employers in recent years include:
Image
![]() Title
Admissions and Programs
Description
Students who would like to take time to explore their academic interests may enter the School via the school-based admission route (Application Choice: Business & Management) and enroll in a major via the Major Selection Exercise by Year 2 fall term. As one of the best-regarded and most comprehensive business and management programs in Hong Kong, B&M provides students with a broad foundation of knowledge and great flexibility in learning. For students who have a strong interest in a specific area of business at the time of admission, the program-based admission route (Application Choice: BBA in Marketing, BSc in Economics and Finance ,etc.) allows them to enroll directly into the program of their interest. Students of both school-based and program-based routes will follow an identical broad curriculum in their first three terms. Key features of the B&M program • In the first three terms, students will be exposed to a wide variety of business and other foundational subjects (i.e. Business Core courses) so that they can fully explore their study interest and academic strength before choosing one or more specialties in Major Selection Exercise. • About half of the planned major seats are reserved for B&M program students to enroll in the major via the Major Selection Exercise at the end of the first three terms (i.e. Year 2 Fall term). • Close to 90% of business students were admitted into their first- or second-choice major through major selection exercises. • Joint-school programs (BSc Biotechnology and Business, BSc Mathematics and Economics, BSc in Sustainable and Green Finance and BSc in Risk Management and Business Intelligence) and interdisciplinary programs (BEng/BSc and BBA Dual Degree Program in Technology and Management, BSc in Environmental Management & Technology Program and BSc in Individualized Interdisciplinary Major Program) are also available in the Major Selection Exercise. • Students joining the business school through both program-based and school-based routes, as long as they meet the extended major requirements, are eligible to apply for the extended major.
School of Business and Management
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Jointly offered by the School of Science and School of Business and Management
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Joint University Program
Interdisciplinary Programs
Title
School of Business and Management
Module Reference
Link
Link
Link
Link
Link
BBA in General Business Management
Title
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Module Reference
Title
Jointly offered by the School of Science and School of Business and Management
Module Reference
Title
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Module Reference
Title
Joint University Program
Module Reference
Title
Interdisciplinary Programs
Module Reference
Dynamic Content Ref
Content Ref Modules
Type of Dynamic Blocks
Dynamic Block Module
Student Sharing Reference
![]() Content
In addition to nurturing rigorous academic skills, the WBB offers unique opportunities to explore your interests, talents, and limitations. If you’re willing to embrace the future of international business, this is the program for you.
Student Name
Sophia LIM
Student Program
World Bachelor in Business
Year
Class of 2017
|
[term:source:parent:root:name] | School of Business and Management |
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[term:source:parent:root:tid] | 5215 |
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[term:source:root:changed:medium] | Tue, 08/26/2025 - 14:33 |
[term:source:root:changed:urao_month_day_year] | Aug 26, 2025 |
[term:source:root:changed:raw] | 1756190015 |
[term:source:root:changed:short] | 08/26/2025 - 14:33 |
[term:source:root:changed:since] | 3 weeks 2 days |
[term:source:root:changed:timeline_date] | 20250826 |
[term:source:root:changed:timer_format] | Tue Aug 26 2025 14:33:35 +0800 |
[term:source:root:edit-url] | https://join.hkust.edu.hk/taxonomy/term/5215/edit |
[term:source:root:language:direction] | ltr |
[term:source:root:language:langcode] | en |
[term:source:root:language:name] | English |
[term:source:root:field_programs_modules] | Title
Overview
Description
The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs. Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST) Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s). An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".
Image
![]() Title
QS World University Rankings 2025
Module Reference
Title
Career Prospects
Description
Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 2024 Graduates placement
Our graduates are widely welcomed across industries, and the top employers in recent years include:
Image
![]() Title
Admissions and Programs
Description
Students who would like to take time to explore their academic interests may enter the School via the school-based admission route (Application Choice: Business & Management) and enroll in a major via the Major Selection Exercise by Year 2 fall term. As one of the best-regarded and most comprehensive business and management programs in Hong Kong, B&M provides students with a broad foundation of knowledge and great flexibility in learning. For students who have a strong interest in a specific area of business at the time of admission, the program-based admission route (Application Choice: BBA in Marketing, BSc in Economics and Finance ,etc.) allows them to enroll directly into the program of their interest. Students of both school-based and program-based routes will follow an identical broad curriculum in their first three terms. Key features of the B&M program • In the first three terms, students will be exposed to a wide variety of business and other foundational subjects (i.e. Business Core courses) so that they can fully explore their study interest and academic strength before choosing one or more specialties in Major Selection Exercise. • About half of the planned major seats are reserved for B&M program students to enroll in the major via the Major Selection Exercise at the end of the first three terms (i.e. Year 2 Fall term). • Close to 90% of business students were admitted into their first- or second-choice major through major selection exercises. • Joint-school programs (BSc Biotechnology and Business, BSc Mathematics and Economics, BSc in Sustainable and Green Finance and BSc in Risk Management and Business Intelligence) and interdisciplinary programs (BEng/BSc and BBA Dual Degree Program in Technology and Management, BSc in Environmental Management & Technology Program and BSc in Individualized Interdisciplinary Major Program) are also available in the Major Selection Exercise. • Students joining the business school through both program-based and school-based routes, as long as they meet the extended major requirements, are eligible to apply for the extended major.
School of Business and Management
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Jointly offered by the School of Science and School of Business and Management
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Joint University Program
Interdisciplinary Programs
Title
School of Business and Management
Module Reference
Link
Link
Link
Link
Link
BBA in General Business Management
Title
Jointly offered by School of Business and Management and the Division of Environment and Sustainability
Module Reference
Title
Jointly offered by the School of Science and School of Business and Management
Module Reference
Title
Jointly offered by the School of Science, School of Engineering, and School of Business and Management
Module Reference
Title
Joint University Program
Module Reference
Title
Interdisciplinary Programs
Module Reference
Dynamic Content Ref
Content Ref Modules
Type of Dynamic Blocks
Dynamic Block Module
Student Sharing Reference
![]() Content
In addition to nurturing rigorous academic skills, the WBB offers unique opportunities to explore your interests, talents, and limitations. If you’re willing to embrace the future of international business, this is the program for you.
Student Name
Sophia LIM
Student Program
World Bachelor in Business
Year
Class of 2017
|
[term:source:root:field_programs_modules:0] | Title
Overview
Description
The top-ranking School of Business and Management endeavors to give students a world-class business education with global exposure. We offer a hybrid admission system, a student-centered curriculum, diverse program choices (9 BBA, 2 BSc and 4 jointly-offered BSc programs), strong career and alumni networks, ample opportunities for learning outside the classroom, such as corporate projects and internship programs. Our curriculum provides the greatest possible flexibility to accommodate our students' academic strengths and interests. In the first three terms, regardless of their admissions route, all business and management students are exposed to a wide variety of business and other foundational subjects to build a broad base of knowledge in the field. From the second term of Year 2, students take additional courses required by individual majors to gain solid knowledge in their specialization. Double Major / Minor and Extended Major in Artificial Intelligence (AI) or Digital Media and Creative Arts (DMCA) or Sustainability (SUST) Over 50 major/minor combinations are offered and the flexible curriculum structure allows students to customize their program combinations based on their interests and career aspirations, (e.g. BBA in Marketing and Operations Management, BSc in Economics & Finance and Information Systems). Students may also pursue one or more minor programs in or beyond business. Around 80% of business students completed their degree with additional major(s) or minor(s). An innovative approach of the extended major is also introduced to allow students to systematically complete traditional business major and the extended major at their choice within the four-year time frame. Students completing the extended major in Artificial Intelligence (AI) / Digital Media and Creative Arts (DMCA) / Sustainability (SUST) on top of their business studies will graduate with both the title of their selected business degree and an extended major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability".
Image
![]() |
[term:source:root:field_programs_modules:1] | Title
QS World University Rankings 2025
Module Reference
|
[term:source:root:field_programs_modules:2] | Title
Career Prospects
Description
Over 90% of business students completed at least one internship during their undergraduate studies. The hands-on experience and network built during undergraduate studies add a competitive edge to our high-caliber graduates. On average, 90% of business graduates sought employment, and 8 - 10% pursued further studies upon graduation. 2024 Graduates placement
Our graduates are widely welcomed across industries, and the top employers in recent years include:
Image
![]() |
[term:source:root:name] | School of Business and Management |
[term:source:root:field_sort_by_character] | S |
[term:source:root:field_sort_by_character:value] | S |
[term:source:root:tid] | 5215 |
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[term:source:root:vocabulary] | Programs |
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[term:source:root:vocabulary:machine-name] | programs |
[term:source:root:vocabulary:name] | Programs |
[term:source:root:vocabulary:term-count] | 58 |
[term:source:root:vocabulary:vid] | programs |
[term:source:field_sort_by_character] | B |
[term:source:field_sort_by_character:value] | B |
[term:source:field_programs_sub_title] | SCHOOL OF BUSINESS AND MANAGEMENT |
[term:source:field_programs_sub_title:value] | SCHOOL OF BUSINESS AND MANAGEMENT |
[term:source:tid] | 46645 |
[term:source:field_programs_title] | Business with Extended Major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability |
[term:source:field_programs_title:value] | Business with Extended Major in Artificial Intelligence / Digital Media and Creative Arts / Sustainability |
[term:source:url] | https://join.hkust.edu.hk/our-programs/school-of-business-and-management/business-with-an-extended-major-in-ai-dmca |
[term:source:url:absolute] | https://join.hkust.edu.hk/our-programs/school-of-business-and-management/business-with-an-extended-major-in-ai-dmca |
[term:source:url:args] | , our-programs, school-of-business-and-management, business-with-an-extended-major-in-ai-dmca |
[term:source:url:args:count] | 3 |
[term:source:url:args:first] | our-programs |
[term:source:url:args:join-path] | ourprograms/schoolofbusinessandmanagement/businesswithanextendedmajorinaidmca |
[term:source:url:args:keys] | 0, 1, 2 |
[term:source:url:args:last] | business-with-an-extended-major-in-ai-dmca |
[term:source:url:args:reversed] | business-with-an-extended-major-in-ai-dmca, school-of-business-and-management, our-programs |
[term:source:url:brief] | join.hkust.edu.hk/our-programs/school-of-business-and-management/business-with-an-extended-major-in-ai-dmca |
[term:source:url:path] | /our-programs/school-of-business-and-management/business-with-an-extended-major-in-ai-dmca |
[term:source:url:relative] | /our-programs/school-of-business-and-management/business-with-an-extended-major-in-ai-dmca |
[term:source:url:unaliased] | https://join.hkust.edu.hk/taxonomy/term/46645 |
[term:source:url:unaliased:absolute] | https://join.hkust.edu.hk/taxonomy/term/46645 |
[term:source:url:unaliased:args] | , taxonomy, term, 46645 |
[term:source:url:unaliased:brief] | join.hkust.edu.hk/taxonomy/term/46645 |
[term:source:url:unaliased:path] | /taxonomy/term/46645 |
[term:source:url:unaliased:relative] | /taxonomy/term/46645 |
[term:source:vocabulary] | Programs |
[term:source:vocabulary:edit-url] | https://join.hkust.edu.hk/admin/structure/taxonomy/manage/programs |
[term:source:vocabulary:machine-name] | programs |
[term:source:vocabulary:name] | Programs |
[term:source:vocabulary:term-count] | 58 |
[term:source:vocabulary:vid] | programs |
[term:url] | https://join.hkust.edu.hk/our-programs/school-of-business-and-management/business-with-an-extended-major-in-ai-dmca |
[term:url:absolute] | https://join.hkust.edu.hk/our-programs/school-of-business-and-management/business-with-an-extended-major-in-ai-dmca |
[term:url:args] | , our-programs, school-of-business-and-management, business-with-an-extended-major-in-ai-dmca |
[term:url:args:count] | 3 |
[term:url:args:first] | our-programs |
[term:url:args:join-path] | ourprograms/schoolofbusinessandmanagement/businesswithanextendedmajorinaidmca |
[term:url:args:keys] | 0, 1, 2 |
[term:url:args:keys:count] | 3 |
[term:url:args:keys:join-path] | 0/1/2 |
[term:url:args:keys:last] | 2 |
[term:url:args:keys:reversed] | 2, 1, 0 |
[term:url:args:last] | business-with-an-extended-major-in-ai-dmca |
[term:url:args:reversed] | business-with-an-extended-major-in-ai-dmca, school-of-business-and-management, our-programs |
[term:url:args:reversed:count] | 3 |
[term:url:args:reversed:first] | business-with-an-extended-major-in-ai-dmca |
[term:url:args:reversed:join-path] | businesswithanextendedmajorinaidmca/schoolofbusinessandmanagement/ourprograms |
[term:url:args:reversed:keys] | 2, 1, 0 |
[term:url:args:reversed:last] | our-programs |
[term:url:brief] | join.hkust.edu.hk/our-programs/school-of-business-and-management/business-with-an-extended-major-in-ai-dmca |
[term:url:path] | /our-programs/school-of-business-and-management/business-with-an-extended-major-in-ai-dmca |
[term:url:relative] | /our-programs/school-of-business-and-management/business-with-an-extended-major-in-ai-dmca |
[term:url:unaliased] | https://join.hkust.edu.hk/taxonomy/term/46645 |
[term:url:unaliased:absolute] | https://join.hkust.edu.hk/taxonomy/term/46645 |
[term:url:unaliased:args] | , taxonomy, term, 46645 |
[term:url:unaliased:args:count] | 3 |
[term:url:unaliased:args:first] | taxonomy |
[term:url:unaliased:args:join-path] | taxonomy/term/46645 |
[term:url:unaliased:args:keys] | 0, 1, 2 |
[term:url:unaliased:args:last] | 46645 |
[term:url:unaliased:args:reversed] | 46645, term, taxonomy |
[term:url:unaliased:brief] | join.hkust.edu.hk/taxonomy/term/46645 |
[term:url:unaliased:path] | /taxonomy/term/46645 |
[term:url:unaliased:relative] | /taxonomy/term/46645 |
[term:field_venue] | |
[term:vocabulary] | Programs |
[term:vocabulary:edit-url] | https://join.hkust.edu.hk/admin/structure/taxonomy/manage/programs |
[term:vocabulary:machine-name] | programs |
[term:vocabulary:name] | Programs |
[term:vocabulary:term-count] | 58 |
[term:vocabulary:vid] | programs |
[term:field_gaokao_title] | |
[term:field_gaokao_school] | |
[term:field_gaokao_others] | |
[term:field_gaokao_apply] | |
[term:field_gaokao_program] | |
[term:field_gaokao_requirement] |